2012 Is The Year To Cut Your Site Retargeting Budget
Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs.
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<p>If you're not already producing content for your brand, now is the time to start. According to a
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