The future is quite rosy for programmatic. Here's why...

2012 Is The Year To Cut Your Site Retargeting Budget

sel-bad-site-retargeting-changoHaving made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs.

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