The future is quite rosy for programmatic. Here's why...

As Facebook Partners With Chango, Ads Can Be Bought Using Google Search Data

Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users present on the site give a limited picture at times. Now, it seems Facebook has solved that. As Business Insider reports, Facebook accepted Chango (and its major cache of Google search data) into its ad exchange program.

Read the full article on AllFacebook.com


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