Do Search & Display Really Belong Together?
both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a single agency or resource should own both the PPC and the display media campaigns.
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<p>If you're not already producing content for your brand, now is the time to start. According to a
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2 days, 3 hours ago @chango