Four Things You Need To Know About Search Retargeting
In two very short years, Search Retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test.
In short, Search Retargeting finds those individuals who have searched for a term that matters to your business but who have not yet visited your site. In contrast to site retargeting, Search Retargeting is a prospecting tool and is best used when looking for new customers.
Read the rest of the article on Search Engine Land.