<p>If you're not already producing content for your brand, now is the time to start. According to a
In two very short years, Search Retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test.
In short, Search Retargeting finds those individuals who have searched for a term that matters to your business but who have not yet visited your site. In contrast to site retargeting, Search Retargeting is a prospecting tool and is best used when looking for new customers.
Read the rest of the article on Search Engine Land.
Help us connect you with the right person by choosing from one of the four options below.
Learn more about Chango's solutions: We can help you raise brand awareness, find new customers and convert online visitors into customers.
Press or marketing inquiries: For media, press or marketing-related inquiries.
Sell media or data to Chango: For data, inventory partners, and business development inquiries. Please note that Chango doesn’t currently buy media inventory from ad networks.
Something else: For reporters, billing and any other inquiries you might have. (Looking for a job? Check out our careers page.)