What makes big data work? Find out how to connect the dots in the latest issue of 'The Programmatic Mind' Read More

About

Why Search Marketers Are Losing Out With Search Retargeting

sel-search-marketers-loosing-out-Search RetargetingSearch Retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not visited your site before.

Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, Search Retargeting is for new customer generation.

Read the rest of the article on the Search Engine Land's web site.


The Latest

Blog
March 06, 2014
The 5 C’s of Effective Content Marketing

If you're not already producing content for your brand, now is the time to start. According to a rec

Happening RIGHT NOW in our TO office #Bunnyingaround