<p>If you're not already producing content for your brand, now is the time to start. According to a
Search Retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have _not_ visited your site before.
Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, Search Retargeting is for new customer generation.
Read the rest of the article on the Search Engine Land's web site.
Help us connect you with the right person by choosing from one of the four options below.
Learn more about Chango's solutions: We can help you raise brand awareness, find new customers and convert online visitors into customers.
Press or marketing inquiries: For media, press or marketing-related inquiries.
Sell media or data to Chango: For data, inventory partners, and business development inquiries. Please note that Chango doesn’t currently buy media inventory from ad networks.
Something else: For reporters, billing and any other inquiries you might have. (Looking for a job? Check out our careers page.)