Search Retargeting
Find in-market customers actively searching for keywords that matter to your business.
Find New Customers
Unlike traditional retargeting, search retargeting finds new customers that have never been to your site before. Use search retargeting to prospect for new customers based on the recent searches they've performed on Google, Yahoo and Bing.
Raise Brand Awareness
What a person searches for strongly identifies who they are and what products and services they are interested in. Use search retargeting to raise brand awareness and drive engagement by efficiently targeting your key influencers.
How it Works
Talk to active shoppers
Search retargeting is effective because you can target the specific searches people are actually performing on the major search engines.
Find new customers
Unlike traditional retargeting or remarketing, search retargeting finds new customers that have never been to your site before. Search retargeting is a prospecting tool used to find new in-market customers.
Plug leaks from search
Your SEM strategy only works when your prospects click on your ads. Search retargeting gives you another opportunity to find customers even if they clicked on your competitors' ads or didn't even see your text ad.
Search Intent = Branding opportunity
A person's search history is an incredibly rich source of data that provides a strong indication of their affinity towards a new brand or service. Leverage search retargeting to reach customers based on keywords that match your brand.
Efficiently find your key influencers
Traditional ad networks waste marketing dollars because their aim is to sell as much media as possible. Search retargeting vendors like Chango represent only the advertiser and can focus on selectively targeting your ideal audience across thousands of large, brand safe sites.
Powerful & engaging creative
Traditional search engine marketing is limited due to the format of the text ads. Search retargeting enables you to leverage powerful and engaging flash ads.