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The industry's most advanced retargeting platform.

Our media buying platform is built from the ground up to combine billions of points of data in real-time to deliver unprecedented results for our customers.

The most search data

Access the most search data of any provider — every campaign benefits from unlimited access to our data. » more

Why ChangoThe most search data of any network, period.

Chango has developed an extensive publisher partner network that enables us to collect billions of search terms each month. We capture the actual searches people conduct on Google, Yahoo!, Bing as they conduct research and navigate the Web. Additionally Chango has partnered with vertical search engines and review sites to capture even more highly targeted search data across verticals like Retail, Travel, Finance & Education.

The highest quality data
We capture actual searches conducted on Google, Yahoo! and Bing.
The most search data
Our massive data network ensures we can run campaign across virtually any vertical.
Ensuring User Privacy
Chango follows the industries best practices to ensure user privacy. We are an active member of the NAI and all our ads display notice using the About Ads icon. All data captured is non personally identifyiable.

Highly advanced platform

Our own real-time buying platform allows us to leverage machine learning and keyword-level targeting to achieve unprecedented results. » more

Why ChangoThe most advanced media buying platform

Chango recognized early that to achieve results we must control all aspects of media buying. Other search retargeting vendors rely on 3rd party DSP's that were never built to allow for keyword-level targeting. Chango is the only search retargeting provider that has built our own media buying platform from the ground up.

AppNexus, ContextWeb, Admeld, PubMatic, OpenX, Rubicon Project, Doubleclick by Google, AdBrite
Key platform features
  • We process over 150,000 ads a second in real-time!
  • Unprecedented control over campaign optimization
  • Proprietary machine learning algorithms optimize the campaign and adjust bid prices in real time.
  • Directly connected to every major ad exchange with east & west coast data centres
  • Fully integrated dyanmic ad server (all 3rd party ad servers also supported)

Fully managed service

Dedicated account reps who are experts at search retargeting optimize your campaign to achieve your desired results. » more

Why ChangoFully Managed Solution with dedicated Account Representatives

Chango is a fully managed solution that ensures your campaign is optmized by our team of experts that have backgrounds in both SEM & Display. Our team consists of world class talent based in New York, San Francisco and Toronto.

  • Simple setup, coordinated by your dedicated account representative
  • We optimize your campaign to achieve goals
  • Frequent status reports sent you to; reports also available in near-real-time through our online Dashboard
Reporting

Keep an eye on your campaigns with our online reporting suite

  Standard Search
Retargeting with others
Advanced Search Retargeting with
Chango
Pricing Model Fixed CPM rate card

Dynamic CPM

All media we purchase is bought in an auction environment. As a result, our learning engine is able to efficiently adjust the cost of the media and we are able to pass along these savings to you.
Ad personalization Not available

Dynamic Creative

Chango provides dynamic creative customization for clients at no additional cost. Every ad can be tailored to the user's specific search keywords.
Optimization Capabilities Limited

Optimization Engine

Chango is the only search retargeting platform with it's own real-time media buying engine. As a result, we have maximum flexibility to optimize campaigns. Not only do we employ machine learning to adjust bid prices and identify high-value customers, but we can optimize at the keyword-level.
Reach/Inventory Access Limited

Access to the most publishers

Through our proprietary real-time bidding engine, Chango can buy ads on any ad exchange including the Google display network. In fact, the Google display network makes up only 8% of our total inventory.

AppNexus, ContextWeb, Admeld, PubMatic, OpenX, Rubicon Project, Doubleclick by Google, AdBrite
Brand Safety Depends on vendor (additional costs apply)

Every campaign is brand safe

AdSafe is included for free on every campaign ensuring maximum brand protection. Optionally use DoubleVerify.

AdSafe, DoubleVerify
Data Privacy Depends on vendor

Fully compliant

Chango is a member of the NAI and complies with industry best practices around user privacy and data management. We do not capture personally identifiable information and any user can opt-out via our Ad Choices icon served alongside every ad.

Advertising Option