Site Retargeting Scenarios: Episode #2 - The NBA
Author: Bryan Bartlett
The NBA Playoffs are heating up, which can only mean one thing: it's time to think about how the NBA could sell more tickets with Programmatic Site Retargeting (PSR). First, a quick refresher for those of you who missed Episode #1: PSR is the more advanced version of Site Retargeting. With Site Retargeting, a brand can show display ads to users who have visited its site in hopes of ...
Date: May 23, 2013, 11:38 a.m.
The Power Of Tapping Into All Your Data
Author: Premal Shah
When most people hear the word “retargeting,” they tend to think of Site Retargeting, the practice of serving display ads to users who visit your site but fail to convert. Generally, with Site Retargeting, the advertiser relies on basic data gathered from a user’s visit to a site. For example, if you look at a particular pair of shoes on Zappos.com, you might later see a display ad ...
Date: May 23, 2013, 10:39 a.m.
Programmatic Attribution Modeling – Don’t Just Measure, Execute
Author: Dax Hamman
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. Firstly, most of the barriers to building an attribution solution are extremely hard to ...
Date: May 22, 2013, 1:43 p.m.
6 Ways to Make More Out of Your Facebook Ad Campaign
Author: Ben Plomion
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to ...
Date: May 22, 2013, 9:27 a.m.
Recent Survey Points To Growth Of Site And Search Retargeting
Author: Ben Plomion
Marketers and agencies no longer have to carve out a special budget for their retargeting campaigns: That’s according to Chango’s recently released Retargeting Barometer, and is perhaps the best indicator of all that retargeting has arrived. In fact, last year 45 percent percent of survey respondents revealed that they had to form new budgets to fund their retargeting efforts. This year, retargeting budgets were already in place. Only ...
Date: May 15, 2013, 11:06 a.m.
3 Ways Retargeting Can Transform Your Display Campaign
Author: Ben Plomion
There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly evolved past this basic type of Site Retargeting; if ...
Date: May 13, 2013, 4 p.m.
Survey Points To RTB's Growth
Author: Chris Sukornyk
If anyone is still skeptical about the rise of real-time bidding (RTB), our recently released Retargeting Barometer should give them pause. For the second straight year, the survey of marketers and agencies found that the online advertising industry is embracing real-time bidding with open arms, using it not just to increase conversions from existing customers but also for brand awareness and acquiring customers. The beauty of bidding in an ad ...
Date: May 10, 2013, 10 a.m.
Top Spring Searches 2013
Author: Bryan Bartlett
Spring has sprung and so have the spring themed search queries on search engines such as Google, Yahoo!, and BIng. Searches have begun to bloom as internet users plan fresh looks for the new season or investigate exciting things to do in brisk weather... as well as some of the negative aspects such as spring cleaning and allergies. Here is a breakdown of the things internet users have been searching ...
Date: May 8, 2013, 1 p.m.
What Marketers Can Teach Each Other About Metrics
Author: Ben Plomion
We've developed a bad habit in online marketing. All too often we think of direct marketing and brand marketing as entirely separate practices, complete with their own measurement models. Simply put, it’s a false distinction. Direct marketers can learn a lot from the ways that brand marketers measure their campaigns. Likewise, brand marketers, who are sometimes guilty of throwing up their hands when it comes to measurements, have ...
Date: May 8, 2013, 11 a.m.
Forget BYOD - For Marketers It’s Bring Your Own Life
Author: Ben Plomion
Just about everyone has heard about the Bring Your Own Device trend by now. More and more enterprise employees are insisting on using their own phones, laptops, and tablets rather than relying on outmoded company hardware. But when it comes to some industries, such as marketing, employees aren’t just arriving with their own devices. They’re arriving with their own social followings and networks, their own blogs, their own ...
Date: May 8, 2013, 11 a.m.