Recent Survey Points To Growth Of Site And Search Retargeting
Author: Ben Plomion
Marketers and agencies no longer have to carve out a special budget for their retargeting campaigns: That’s according to Chango’s recently released Retargeting Barometer, and is perhaps the best indicator of all that retargeting has arrived. In fact, last year 45 percent percent of survey respondents revealed that they had to form new budgets to fund their retargeting efforts. This year, retargeting budgets were already in place. Only ...
Date: May 15, 2013, 11:06 a.m.
3 Ways Retargeting Can Transform Your Display Campaign
Author: Ben Plomion
There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly evolved past this basic type of Site Retargeting; if ...
Date: May 13, 2013, 4 p.m.
Survey Points To RTB's Growth
Author: Chris Sukornyk
If anyone is still skeptical about the rise of real-time bidding (RTB), our recently released Retargeting Barometer should give them pause. For the second straight year, the survey of marketers and agencies found that the online advertising industry is embracing real-time bidding with open arms, using it not just to increase conversions from existing customers but also for brand awareness and acquiring customers. The beauty of bidding in an ad ...
Date: May 10, 2013, 10 a.m.
Top Spring Searches 2013
Author: Bryan Bartlett
Spring has sprung and so have the spring themed search queries on search engines such as Google, Yahoo!, and BIng. Searches have begun to bloom as internet users plan fresh looks for the new season or investigate exciting things to do in brisk weather... as well as some of the negative aspects such as spring cleaning and allergies. Here is a breakdown of the things internet users have been searching ...
Date: May 8, 2013, 1 p.m.
What Marketers Can Teach Each Other About Metrics
Author: Ben Plomion
We've developed a bad habit in online marketing. All too often we think of direct marketing and brand marketing as entirely separate practices, complete with their own measurement models. Simply put, it’s a false distinction. Direct marketers can learn a lot from the ways that brand marketers measure their campaigns. Likewise, brand marketers, who are sometimes guilty of throwing up their hands when it comes to measurements, have ...
Date: May 8, 2013, 11 a.m.
Forget BYOD - For Marketers It’s Bring Your Own Life
Author: Ben Plomion
Just about everyone has heard about the Bring Your Own Device trend by now. More and more enterprise employees are insisting on using their own phones, laptops, and tablets rather than relying on outmoded company hardware. But when it comes to some industries, such as marketing, employees aren’t just arriving with their own devices. They’re arriving with their own social followings and networks, their own blogs, their own ...
Date: May 8, 2013, 11 a.m.
BotNet Attacks! How To Prevent Measuring & Retargeting Them As Consumers
Author: Mazdak Rezvani
The game of cat & mouse between the good guys trying to offer a useful product or service and the bad guys exploiting vulnerabilities for fraud (or worse) is a timeless one. The latest round of “bot networks” discovered by spider.io are just the next move in this unfortunate game. Real-time marketing aims to improve the publisher / advertiser relationship by introducing a competitive marketplace. Individuals behind these bot networks aim ...
Date: May 7, 2013, 5:27 p.m.
Media Buyers Up FBX, Site, Search Retargeting Budgets
Author: Bryan Bartlett
Revenue is top retargeting goal More media buyers are putting online display and search dollars to ads served to consumers based on their previous digital behavior. Media-buying platform Chango found that in February 2013, over half of media buyers surveyed in the US, Canada and the UK planned to increase their investments in site, search and Facebook Exchange (FBX) retargeting. The greatest percentage of media buyers (60%) expected to up ...
Date: May 6, 2013, noon
How a Data-Driven Society Can Benefit Us
Author: Dax Hamman
There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. And while all of this data gathering sometimes leads to anxiety -- often misplace anxiety -- it's important to remember that it allows us to learn an incredible ...
Date: May 6, 2013, 11 a.m.
Rise Of The Brand Newsroom
Author: Ben Plomion
Contrary to popular belief, whether brands will become publishers is not up for debate. They already are. The only question is how good they’ll be in the role. When a brand creates a blog or sets up its own page on Facebook, Twitter, Tumblr, or Pinterest, it enters into an agreement with its audience that it's going to publish something. That something can be anything from 140-character updates ...
Date: May 2, 2013, 11:42 p.m.