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With new dynamic creative capabilities, integrated brand safety and obsessive attention to campaign performance, agency and brand clients saw dramatic results throughout the holiday season and reported the highest rates of new customers of any display tactic. Continue reading
One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.
To read the rest of the article, visit cmo.com
Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs.
To read the rest of the article, visit Search Engine Land.
Great article from Joanna Lord at SEOmoz:
For the past year retargeting has been getting some serious attention. I’ve been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is “Who should I use for retargeting?”
To read the rest of the article, visit seomoz.org
Kodak’s bankruptcy announcement is a disappointment for many photographers, Chango’s staff included. In a brave attempt to rescue an iconic brand, we brainstormed how search retargeting could save Kodak. Nothing less! Continue reading
In an infographic about the cost of running an SEM program in Google AdWords, the people at WordStream reported the top 20 terms that had the most costly clicks. Continue reading
Our CRO, Dax Hamman recently shared his perspectives on the future of display in Marketing Land. Continue reading
What is your role at Chango?
I am the Director of Sales for Chango, covering Canada and central USA, and work with many agencies and brands in those regions. Continue reading