How Search Retargeting Kick Started The Programmatic Marketing Revolution
Author: Dax Hamman
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But, programmatic marketing had a surprising start, coming in part from the world of Search Retargeting. Let’s back up a little bit and ...
Date: June 18, 2013, 2:05 p.m.
Meet Chango: Spotlight on Clementia Mok from our Optimization team!
Author: Bryan Bartlett
This month we are featuring Clementia Mok from our Optimization team in Toronto. Previous employees featured include Makiko Cronin, Ben Plomion, Jon Mayo, Frank Matticola, Tim Spurway, Erik Hedges, Joshua Davey, Maziar Rezvani, Chelsea Albright, Emily Spence, Paul McIntyre, Premal Shah and Rob Berzinskas. What is your role at Chango? I'm one of the Lead Optimization Managers at Chango. Along with our amazing tech team, the Optimization Managers are ...
Date: June 18, 2013, 11:12 a.m.
How Advances In Viewability Boost Programmatic Buying
Author: Chris Sukornyk
Marketers' biggest challenge has always been reaching the folks who want to buy their product. That’s why retailers have been thrilled by programmatic marketing — a practice through which retailers can reach customers with display ads based on the site pages they visited, the content they’ve consumed, and even the search terms they’ve entered into sites like Google. Essentially, programmatic marketing is giving marketers super powers. And new ...
Date: June 11, 2013, 11:19 a.m.
The Key Ingredients to a Successful Retargeting Campaign
Author: Bryan Bartlett
By now, you’ve probably heard a thing or two about retargeting. The practice of using data to target users with more relevant ads has taken the display world by storm in recent years, even making its way onto Facebook. Still, not everyone has jumped onto the retargeting bandwagon just yet. And it's understandable that some have been hesitant. After all, much of the technology behind retargeting campaigns is ...
Date: June 10, 2013, 11:18 a.m.
A view-through focus could stop the anti-banner ad freakout: here’s how
Author: Dax Hamman
There’s been a lot of bad blood about display ads flowing through the marketing industry of late. Some are misguidedly dismissing display advertising’s relevance all together, and even the banner ad’s creators are getting their punches in. Display advertising’s opponents love to point to a study by comScore and Starcom MediaVest that found that 84% percent of internet users never click on an ad, and also ...
Date: June 7, 2013, 10:30 a.m.
Why Content Marketers Should Love Programmatic Marketing
Author: Chris Sukornyk
This article was originally featured on AdExhanger. "Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Programmatic marketing is still a relatively new phenomenon. Those who are familiar with the practice often assume that it’s merely a direct-response tool for media buyers participating in real-time bidding. But programmatic marketing, which is better defined as a way to ...
Date: June 6, 2013, 1:19 p.m.
Meet Chango: Spotlight on Rob Berzinskas from our Sales team!
Author: Bryan Bartlett
This month we are featuring Rob Berzinskas from our Sales team in New York. Previous employees featured include Makiko Cronin, Ben Plomion, Jon Mayo, Frank Matticola, Tim Spurway, Erik Hedges, Joshua Davey, Maziar Rezvani, Chelsea Albright, Emily Spence, Paul McIntyre and Premal Shah. What’s your role at Chango? I work on the Advertising Sales team in NYC. I cover a portion of the agency business in NYC, and primarily ...
Date: June 3, 2013, 9:17 a.m.
It's Playoff Time! Top Team Searches
Author: Bryan Bartlett
While we can now say that Summer has officially begun, many of us will still be glued to our TV sets this weekend as the NBA and NHL playoffs heat up, much like the weather in many places right now. Of course, this gave Chango a great opportunity, with it's database of more than 8 billion search events, to take a look at how often each playoff team is ...
Date: May 31, 2013, 12:16 p.m.
Using Search Data to Prospect New Customers on Facebook
Author: Ben Plomion
First there was Facebook Marketplace, which lets marketers target Facebook users based on their demographic information and interests. Then came Facebook Exchange (FBX), a real-time bidding environment that allows marketers to target Facebook users based on the sites they visited outside Facebook. For example, if a user abandoned his shopping cart on JCPenney.com and then visited Facebook, JCPenney could target him with a 10% off coupon to bring him ...
Date: May 28, 2013, 10:09 a.m.
Site Retargeting Scenarios: Episode #2 - The NBA
Author: Bryan Bartlett
The NBA Playoffs are heating up, which can only mean one thing: it's time to think about how the NBA could sell more tickets with Programmatic Site Retargeting (PSR). First, a quick refresher for those of you who missed Episode #1: PSR is the more advanced version of Site Retargeting. With Site Retargeting, a brand can show display ads to users who have visited its site in hopes of ...
Date: May 23, 2013, 11:38 a.m.