I am actually a big fan of a true attribution model for the right brands, but frustratingly, it often reveals the answer that there often is no real answer, and the investment means it is suited only to the largest of budgets and the most complex of scenarios.
Alternatively, there are actually three very simple techniques you can use that will address each of these common questions.
1. The Media Overlap Report
2. The PSA Study
3. Traffic quality – New Versus Existing & LTV
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