Mini Webinar: Exposing Display Media Measurement
Author: Bryan Bartlett
Learn everything you need to know about the right and wrong ways to measure your display media programs in 30 minutes. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring a personalized ad experience for each user, but too little attention is paid to accurate measurement and attribution (how an ad is credited for conversions). Join Dax Hamman from Chango ...
Date: April 16, 2013, 3:35 p.m.
Meet Chango: Spotlight on Emily Spence from our Business Development team!
Author: Bryan Bartlett
This month we are featuring Emily Spence from our Business Development team in New York. Previous employees featured include Mazdak Rezvani, Makiko Cronin, Ben Plomion, Julian Mossanen, Jon Mayo, Frank Matticola, Tim Spurway, Erik Hedges, Joshua Davey , Maziar Rezvani and Chelsea Albright. What's your role at Chango? I'm thrilled to have recently joined Chango as Director of Business Development. I'll be focused on managing current partnerships and ...
Date: April 12, 2013, 5:07 p.m.
Chango's Take: eMarketer - What Do Marketers Want From Big Data?
Author: Bryan Bartlett
The market research company eMarketer recently released a report on what marketers expect from Big Data. The Q1 2013 survey, administered by CMO Council and SAS, asked marketers where they see the opportunity with Big Data and where they stand on the readiness scale. Big Data is very important to Chango as we are a Programmatic Marketing company. We combine our in-house DSP and DMP technology to offer fully programmatic ...
Date: April 12, 2013, 4:24 p.m.
[WEBINAR] How SEM Marketers Can Break the Barrier Into Display
Author: Bryan Bartlett
Now available for viewing: SEMPO's How SEM Marketers Can Break the Barrier Into Display webinar, featuring Chango's CRO, Dax Hamman. Please enter your email at the registration page to gain access to the presentation :) Here is the full description of what to expect in the presentation: Traditionally, search marketers have faced hurdles to move into display. This includes: the lack of creative media capabilities, the lack of recognition ...
Date: April 11, 2013, 5:34 p.m.
Beyond Retargeting: The Power Of Predictive Targeting
Author: Chris Sukornyk
The rise of real-time bidding in recent years should come as no surprise to anyone familiar with the technology. Real-time bidding works because it allows the advertiser to cherry-pick a potential customer out of a pool of hundreds of millions. Once you have this tool at your disposal, the old way of serving display ads — buying a site's entire audience and hoping for the best — just doesn't make ...
Date: April 5, 2013, 5:44 p.m.
Why retargeting is fundamentally broken
Author: Dax Hamman
Site retargeting is the most common use of real-time media today, and many marketers consider it the most effective tactic in their media plans. In many cases it's their savior in balancing out the crappy ROI of other parts of their plans. Yet the way it is measured is fundamentally broken, causing marketers to make bad planning decisions, waste valuable marketing dollars, and miss investment opportunities elsewhere that would ...
Date: April 5, 2013, 5:42 p.m.
5 Important Points About Real-Time Bidding
Author: Ben Plomion
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). RTB extends the bidding process that makes SEM so efficient to the display world. In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points that every marketer should know about ...
Date: April 5, 2013, 5:39 p.m.
Chango's Take: 2013 U.S. Digital Future in Focus
Author: Bryan Bartlett
Internet analytics company comScore recently released their 2013 U.S. Digital Future in Focus report. The report takes a look at a number of digital marketing trends and insights. Including one topic very important to us here at Chango, display advertising. Here is a breakdown of some of our favorite statistics from the report: - Nearly 6 trillion display ad impressions were delivered across the web in 2012. - An average of ...
Date: March 28, 2013, 7 p.m.
3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Author: Dax Hamman
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described how big data can simply be thought of as ‘more data,’ and that having more data makes us smarter marketers. Using more data can be difficult to do, and so, the way to use more data is with an ...
Date: March 27, 2013, 5:41 p.m.
What The Future Of Advertising On Google Glass Might Look Like
Author: Premal Shah
Early trials of Google Glass are earning some serious hype. Tech bloggers are almost panting with excitement. Ad agencies are "literally begging to get a pair." Google got so many submissions for the Glass Explorer program, in which early adopters could pay $1,500 for the chance to test out a pair, that it ended the submission period last Friday, earlier than expected. Obviously, marketers are paying close attention — both ...
Date: March 27, 2013, 2:37 p.m.