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To most marketers, the term ‘retargeting’ means ‘site retargeting’, the concept of placing display ads in front of people who have visited a website.
This is a limited view: retargeting is in fact a much broader series of marketing techniques, and if properly understood can be used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors.
Chango is in London this week and here are 3 chances to connect with our CRO Dax Hamman:
As always, send an email to ben at chango dot com to get a copy of the presentations.
1. “Is Retargeting/Remarketing Right for You?” This session is at 3:30pm (GMT) on Tuesday 21.
2. “Meet the Experts: Round Table Forum: Ad Optimisation” at 4:30pm (GMT) on Tuesday as well.
3. “PPC Beyond Search: New Ad Formats, Display, and Social”. This one is at 2pm on Thursday 23
Who said the world of big data has to be boring… The folks at the Rubicon Project put together a really strong agenda for their #RTTS2 event (only a data company can come-up with such as an acronym). Continue reading
Managing search retargeting campaigns is hard work. I recently sat down with two of our campaigns managers to understand what it takes to make those campaigns work for clients. Continue reading
If you have not heard from our Chief Revenue Officer Dax Hamman, now is the perfect time. Dax will be at the Online Marketing Summit and Search Engine Strategies conferences this week. Continue reading
With new dynamic creative capabilities, integrated brand safety and obsessive attention to campaign performance, agency and brand clients saw dramatic results throughout the holiday season and reported the highest rates of new customers of any display tactic. Continue reading
One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.
To read the rest of the article, visit cmo.com
Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs.
To read the rest of the article, visit Search Engine Land.