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Ben is Director, Marketing & Partnerships where he heads up all marketing and communications activities. He is also responsible for expanding Chango's data partnerships program. Prior to Chango, Ben led digital initiatives at GE Capital.

April 6, 2012 | by Ben Plomion | No Comments Insights

Expert of the month: Meet Jamie Smith, CEO Engine Ready

Brief interview of Jamie Smith at SES NYC. Jamie shares his insights on SES NYC, the future of display and his experience with site retargeting.

 

April 3, 2012 | by Ben Plomion | No Comments Press Releases

Chango Brings Brand Safety Controls to Search Retargeting and Prospecting

ad_safe_media_changoIn Partnership With AdSafe Media, Chango Makes Brand-Safe Inventory Standard Across the Latest Version of Its Customer Prospecting Platform

Continue reading →

March 23, 2012 | by Ben Plomion | No Comments Insights

Crossing the Digital Divide: The Leap from Search to Display

crossing_the_digital_divide_ses_nyc_chango_dax_hammanEarlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they expand their expertise to Display advertising. Continue reading →

March 19, 2012 | by Ben Plomion | No Comments Insights

Don’t miss Chango at SES NYC this week

ses_nyc_dax_hamman_changoChango’s CRO (Dax Hamman) will be speaking during 4 occasions at SES NY this week  (19-23 March)

He will be sharing his perspectives on all things SEM & Display.  Continue reading →

March 14, 2012 | by Ben Plomion | No Comments Insights

35 of the top 500 retailers use Chango for prospecting

 

chango_loves_retail

March 7, 2012 | by Ben Plomion | No Comments Insights

Will Augmented Reality Finally Get the Attention It Needs?

clickz_google_search_retargetingA technology exists today that has the ability to change the world around you, to alter reality in a way that is unique to you. Not only does that represent a significant impact on our lives in the future, it also presents marketers with the opportunity to build engaging and valuable experiences way beyond what they’re doing today.

Read the rest of the article on ClickZ

March 2, 2012 | by Ben Plomion | No Comments

Optimizing search retargeting campaigns – is this art or science? Part II

Managing search retargeting campaigns is hard work. A few weeks ago, Martha Twidale shared her perspective  and she was definitely more on the science side. This week we are meeting with Nikita Andreev. Continue reading →

February 28, 2012 | by Ben Plomion | No Comments Events

Retargeting is not what you think – visit Chango’s booth to find out more

Visit Chango’s booth for valuable insights about where today’s most savvy
marketers are inadvertently bleeding dollars. We are currently
using Search Retargeting to drive new customer acquisition at the
lowest rates for 35 of the top 500 retailers, and we can do the
same for you.

Swing by booth #42 or drop us a line if you want to make an appointment (ben at chango dot com).

etail West Chango