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Chris is the founder & CEO of Chango and is based in Toronto. Chris has 15 years experience in the digital media and online publishing industries and has founded or co-founded 4 other tech startups.

December 16, 2011 | by Chris Sukornyk | No Comments

The Chango Christmas Party

Last night was the 2nd annual Chango Christmas party – and it was a huge success! The office was rocked by no less than 3 live bands and our boardroom was taken over by an intense beer-pong match.  Our sincere apologies to our office neighbors on the 2nd floor!

chango-iphone-cover

November 8, 2011 | by Chris Sukornyk | No Comments Insights

Segments are so 2010

mediapost-chango-segments-2010Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scores of data companies have cropped up, enabling you to buy audience segments that are seemingly a perfect fit for your business. Continue reading →

June 13, 2011 | by Chris Sukornyk Insights

The 7 types of Effective Retargeting (infographic)

7 Types of Retargeting

Retargeting (sometimes also referred to as remarketing) is an online advertising technique where ads are shown to users based on some action they have taken in the recent past.  For example, you may retarget users based on the products they browsed on your site.
Continue reading →

April 13, 2011 | by Chris Sukornyk Events

Stop by our booth at Ad:Tech

Come say hello to the entire Chango crew.  You will find us on the 2nd floor in Innovation Alley.

April 12, 2011 | by Chris Sukornyk Press Releases

Chango, The Intent Marketing Platform, Expands Search Retargeting Offering with Self-Serve and API Options

Having brought scale and success to Search Retargeting, Chango is now enabling partners to build their own campaigns on its proprietary RTB platform – search retargeting and site retargeting just the beginning

Continue reading →

March 31, 2011 | by Chris Sukornyk News

10 ways search retargeting will change your business in 2011

Netplus recently did a nice job on a webcast that outlined the 10 ways search retargeting will change your business in 2011. Glad to see our diagrams embedded in the presentation! The slides are embedded below. The actual audio webcast requires a registration but the audio has been transcribed in this blog post.

March 25, 2011 | by Chris Sukornyk Events

SES 2011 in New York

Chango was in full attendance at the Search Engine Strategies track in New York this week.

Dax Hamman, gave an excellent presentation at the session titled: Is Retargeting Right for You? A somewhat rhetorical question he was more than happy to answer!

Chris Sukornyk joined a panel appropriately called “RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions”. Moderated by Jay Sears, General Manager, the CONTEXTWEB Ad Exchange, CONTEXTWEB Inc. Joined by Jeff Green, CEO & Founder, The Trade Desk, Nathan Woodman, Managing Director, adnetik and Robert Daniel, EVP Advertising Sales, OwnerIQ

February 1, 2011 | by Chris Sukornyk News

We’ve got funds!

Today we announced the close of our series B Financing for $4.25 million.  Many thanks to Rho, iNovia, Metamorphic, Extreme Venture Partner’s and 24/7 Media co-founder Geoff Judge for their continued support.  The entire Chango team is very excited by our prospects in Vegas….I mean, we are excited to diligently invest in our technology.

The official release – MarketWire
TechCrunch coverage – Chango Raises $4.25M To Bring Search Targeting To Display Ads

This release follows our most recent press release on Jan 12th announcing the addition of Dax Hamman as our CRO and Christopher Dingle as our COO.