Blog : Insights
Each month, we feature a partner to share some insights on a given area in digital marketing. We previously interviewed Habib Kairuz and Geoff Judge from the VC World.
This month, Angus Glover Wilson, Chief Privacy Officer at TagMan is sharing his thoughts on privacy. Continue reading
both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a single agency or resource should own both the PPC and the display media campaigns.
Read the rest of the article on Search Engine Land
Bloody pixels!!
Press Release: Chango Continues Industry Integration by Adding 5 Tag Partners to Custom Platform
Our industry relies on cookies / pixels / tags (* delete as you see fit) and yet they remain the burden of every marketer and media owner. Continue reading
Five years ago, I found myself as an executive of an ad serving business in Europe, competing against the likes of Atlas and DoubleClick for mostly agency clients. The pitch was about delivery speed, reporting functionality, and how quickly one could traffic 30 placements with 20 creatives after a martini lunch.
Read the rest of the story on the imedia‘s web site.
Chris Sukornyk, Chango’s CEO shares his perspectives on the different types of retargeting and remarketing during SMX in Toronto.
Retargeting and Remarketing – SMX Toronto, Chris Sukornyk
Our friends at CPC Strategy posted an interview we recently did for them. In this interview we share some insights on the increasing use of retargeting by retailers and how to get it right.
I recently sat with Geoff Judge from iNovia Capital (full disclosure iNovia is one of the investors in Chango). As a VC, Geoff shared his perspectives on big data and opportunities for marketers. Continue reading
In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. Continue reading
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- Retargeting Exposed: Not Another Whitepaper on Retargeting
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