Blog : Insights
To most marketers, the term ‘retargeting’ means ‘site retargeting’, the concept of placing display ads in front of people who have visited a website.
This is a limited view: retargeting is in fact a much broader series of marketing techniques, and if properly understood can be used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors.
Who said the world of big data has to be boring… The folks at the Rubicon Project put together a really strong agenda for their #RTTS2 event (only a data company can come-up with such as an acronym). Continue reading
One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to have access to a flexible and specialized pool of digital talent. More often than not, this translates into outsourcing digital assignments to agencies.
To read the rest of the article, visit cmo.com
Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs.
To read the rest of the article, visit Search Engine Land.
Great article from Joanna Lord at SEOmoz:
For the past year retargeting has been getting some serious attention. I’ve been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is “Who should I use for retargeting?”
To read the rest of the article, visit seomoz.org
Kodak’s bankruptcy announcement is a disappointment for many photographers, Chango’s staff included. In a brave attempt to rescue an iconic brand, we brainstormed how search retargeting could save Kodak. Nothing less! Continue reading
In an infographic about the cost of running an SEM program in Google AdWords, the people at WordStream reported the top 20 terms that had the most costly clicks. Continue reading
Our CRO, Dax Hamman recently shared his perspectives on the future of display in Marketing Land. Continue reading