Blog : Insights
Chango founder Chris Sukornyk had entrepreneurship in his blood. His father founded Canadian burger chain Harvey’s, expanded it across Canada, and saw it through to an eventual IPO.
From a very young age, Sukornyk saw the inner workings of the business world, and decided fairly early on that he would follow a similar path.
Read the rest of the interview on the Sprouter’s blog.
Dax Hamman is speaking at the Performance 2012 conference in London along with Google and Twitter
Come along and discover how organisations like Google+, Twitter and Chango are harnessing the power of data and digital to deliver the performance of a lifetime. Chango CRO Dax Hamman will participate in a panel ‘Getting Personal” on Thursday April 19th at the British Academy of Film & Television Arts.
To find out more about the event, visit the conference’s web site.
And to get a copy of the presentation, email ben@chango.com.
Digital advertising is still in its relative infancy, primarily fronted with 40KB ad units that consumers can choose to click or ignore, but rarely engage with. Continue reading
Brief interview of Jamie Smith at SES NYC. Jamie shares his insights on SES NYC, the future of display and his experience with site retargeting.
Earlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they expand their expertise to Display advertising. Continue reading
Search retargeting finds those individuals who have searched on Google, Yahoo! or Bing for a keyword that matters to your campaign, but who have not visited your site before.
Unlike site retargeting that talks only to those people who have abandoned the site without competing an action, search retargeting is for new customer generation.
Read the rest of the article on the Search Engine Land‘s web site.
Chango’s CRO (Dax Hamman) will be speaking during 4 occasions at SES NY this week (19-23 March)
He will be sharing his perspectives on all things SEM & Display. Continue reading
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Resources
- Retargeting Exposed: Not Another Whitepaper on Retargeting
» Read more - The future of data and media in 2012 – joint webinar (recording available)
» Read more - Search Retargeting for Retailers (webinar) – recording is now available
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