Chango has entered into a partnership with BrightTag, as well as working companies such as TagMan, to provide a simple method for our clients to integrate with us for search retargeting campaigns.
For a company like Chango, pixels are an important of our day to day lives. They help us understand the performance of a client’s campaign in real time and at the keyword level, and they help us learn about the client’s audience for their benefit. However, in today’s world where there are multiple companies often touching a brand’s media campaign (and multiple pixels to manage), clients can sometimes be nervous about the type and quantity of these pixels.
The solution BrightTag offers in this partnership is ideal – once a client is integrated with BrightTag they do not need to add the Chango pixel, they simply need to tell BrightTag to pass us the data we need. It is a seamless process.
In addition, Chango also serves all pixels using Akamai, a CDN (Content Distribution Network), to ensure fast and secure pixel serving.
