Display Ads & View-Through Attribution Explained
Recent coverage on the Daily SEO Blog.
"If you work in the online advertising industry, you’ve probably heard the debate in one form or another. In one camp: those who believe that display ads are an important marketing tool, even when no one clicks on them. In the other camp, those who believe that unclicked ads are essentially worthless.
In Chango’s white paper, “View Through Attribution Exposed: What last touch isn’t telling you,” this debate is tackled head on, giving you both sides of the argument."