Chango is a successful, rapidly growing venture backed start-up, headquartered in Toronto, Canada, with growing offices in New York and San Francisco. Chango is changing the way advertisers buy display media, allowing advertisers to speak directly to consumers with intent. For the first time there is a true overlap between search and display.

This is an opportunity to join one of the most innovative companies of 2011 (AdTech IA, Deloitte CTW). We are growing rapidly to meet the needs of our impressive client base, including major, well known retailers (Bloomingdale’s) and internationally recognized advertisers (iCrossing) in the US and Canada.

Campaign Manager

We are growing and adding to our talented team of Campaign Managers.  At Chango, in the role of Campaign Manager you will report to the Director, Advertising Operations and will be responsible for all aspects of the advertising operations work flow process; from confirming inventory to campaign set up, (QA), implementation, optimization and
ultimately fulfillment.

Responsibilities:

• Utilize Chango’s market leading technology optimization capabilities
• You will work with our sales, client service and quality assurance teams to meet or exceed our  clients’ campaign goals and objectives
• As the hands on champion of our clients’ campaign success – you will ensure work flow processes are followed for optimal implementation and optimization of the campaign
• Analyze and report on metrics and key data related to campaign performance/success
• Identify and resolve campaign delivery/reporting issues as they arise

Skills/Experience/Qualifications:

• You have a minimum of 2 years’ experience in account/campaign management, advertising, SEM, or online advertising, or related industry exposure
• Skilled user of Excel
• Your academic background likely has a technical/analytical component, or you may be a quick study with a natural affinity
• Proven track record of client service excellence

You:

• Take pride in your work and performance and are therefore detail oriented and organized
• You are a high energy individual who thrives in a fast-paced, dynamic, goal oriented environment
• Adaptable, calm, cool and collected – juggling multiple priorities don’t faze you a bit!
• Your communication and interpersonal skills are strong
• You are a keen problem solver, and tend to not make the same mistake twice
• You are a team player, with the ability to deliver results independently

Why Chango?

• Our unmatched proprietary technology and client accolades
• A truly collaborative team environment
• Competitive salary, benefits and equity
• Conveniently located in the entertainment district steps to King St. /Spadina Rd. in Toronto

Apply:

• Apply in confidence to jobs@chango.com
• We thank all candidates for their interest; however only those selected for an interview will be contacted
• No agencies, please

Chango is a successful, rapidly growing venture backed start-up,
headquartered in Toronto, Canada, with growing offices in New York and San
Francisco. Chango is changing the way advertisers buy display media, allowing
advertisers to speak directly to consumers with intent. For the first time
there is a true overlap between search and display.

This is an opportunity to join one of the most innovative companies of 2011 (AdTech IA, Deloitte CTW). We are growing rapidly to meet the needs of our impressive client base, including major, well known retailers (Bloomingdale’s) and internationally recognized advertisers (iCrossing) in the US and Canada.

Director, Advertising Operations

At Chango our Director Ad Ops (Toronto Head office) partners with sales and client services teams in San Francisco, New York and Toronto. Using your superior project management and client service skills you will oversee all advertising operations activities including: ad campaign implementation, inventory, reporting, and optimization. Through appropriate planning, and key metric management you will ensure our clients continue to be delighted with our exceptional results.

Your skills, experience and proven track record will allow you to create and implement best practices, ensuring the high level quality, reliability and fulfillment of our clients’ goals and expectations.

Responsibilities:

• Translating business strategy, you will create and implement programs and plans to ensure fulfillment of campaign objectives
• Lead our talented team of Campaign Managers to ensure our clients’ continued campaign successes
• Monitor inventory and associated revenue at aggregate level for planning and forecasting
• Support the ad sales and client service teams to maximize revenue and enhance client relationships
• Compile, analyze and report key performance data and metrics related to our clients’ campaigns
• Resolve special/escalated issues to ensure highest level of client satisfaction

Skills/Experience/Qualifications:

• You have 3-6 years progressively relevant  digital media related ad operations experience, with emphasis on best practices implementation, optimization, metrics
  management, and timely accurate campaign reporting
• Your academic background likely has a strongtechnical/analytical component
• You are a skilled leader, coach  and mentor with the proven ability to grow,
  inspire and retain top talent
• Your years of experience informs your knowledge of the online advertising industry, trends, technologies/tools and industry standard pricing models
• You have a comprehensive understanding of
  campaign success metrics: conversions, target CPA’s etc.
• Experience with one or more Internet ad management or targeting marketing applications (e.g. DART, and Atlas)
• Exceptionally skilled user of Excel
• Familiarity with HTML, Flash and various rich
  media advertising technologies

You:

• Thrive in a fast paced entrepreneurialenvironment, where you have a huge impact on our business success and share in the value you create
• Strong decision making, organizational, planning and problem solving skills – detail oriented, yet always aware of the big picture
• Strong negotiation skills coupled with tact and a strong client service orientation
• Team work oriented with the ability to act independently across competing priorities

Why Chango?

• Our unmatched proprietary technology and client accolades
• A truly collaborative team environment
• Competitive salary, benefits and equity
• Conveniently located in the entertainment district steps to King St./Spadina Rd. in Toronto

Apply:

• Apply in confidence to jobs@chango.com
• We thank all candidates for their interest, however only those selected for an interview will be contacted
• No agencies, please

[New York, NY]  Chango, the leading innovator in search retargeting, today announced that the third version of its custom built platform has been rolled out to all clients. The new platform greatly extends Chango’s reach of available real-time inventory, ensures that all ads are accelerated using Akamai and integrates brand safety leader AdSafe Media.  As a result, Chango’s direct response clients saw returns leap above 30x during the holiday period, and also saw Chango drive new customers at the highest percentage of all display media tactics.

Uniquely, the platform provides keyword-level optimization, and according to a recent article by SEOmoz, “[Chango is] the only end to end solution for search retargeting available right now.”

“We’re very excited about the capabilities we’ve added as it further sets us apart from other data-only vendors that are reliant on 3rd party Demand Side Platforms (DSPs).  Having our own DSP from day one has meant we have unique capabilities developed specifically around search retargeting and the results are clear; we are presently working with 35 of the top 500 retailers and rapidly expanding those relationships based on fantastic results” said Chris Sukornyk, CEO and Founder of Chango.

The platform includes:

:: Advanced keyword level optimization, driving the highest returns from targeting each individual at the keyword level, not with simple segments

:: Expanded ‘Instant Search Retargeting’; a third of all ads are served on the very first page after the individual leaves Google, Yahoo! or Bing

:: True dynamic CPM pricing, passing on cost efficiencies to advertisers

:: Dynamic creative that can be tuned to the individual’s search terms or geography.  All dynamic ads are accelerated across the Akamai content distribution network ensuring immediate load times.

:: A brand safe environment is assured through an integration with AdSafe Media directly into Chango’s data centers and bid logic.  Brand safety is monitored at the page level ensuring that ads do not appear on any pages that may change due to user generated content additions.

:: Broadest media reach resulting in the best placements being selected for each client in real-time through partnerships with Admeld, Google Display, Appnexus, Pubmatic, Adbrite, OpenX, Rubicon + many other ad networks and sources.

:: Integration with all major ad partners, including DoubleClick, Atlas, MediaPlex, AdSafe Media, DoubleVerify

Chango operates on a full-service basis and has built a Client Services team that are experts at optimizing search retargeting campaigns.  Chris adds that “our platform is only one part of our successful approach; our Client Services team has extensive ad-agency experience and is able to understand the goals of our clients and ensure those objectives achieve tangible results.”

Beyond search retargeting, Chango is leveraging its media platform capabilities to provide clients with advanced site retargeting solutions and other prospecting tools.

ABOUT CHANGO: Chango is the industry’s most advanced search retargeting platform. Chango delivers unprecedented results by serving display ads to in-market customers based on their recent search activity.  Founded by repeat entrepreneurs, Chango has offices in New York, Chicago, San Francisco and Toronto. Chango is funded by investors including Rho, iNovia Capital, Metamorphic Venture Partners and Extreme Venture Partners.

Visit www.chango.com or follow @chango for more information.

Contact Information

Ben Plomion
Director, Marketing & Partnerships
C: 203 585 4879
ben@chango.com
www.chango.com

# # #

To read the rest of the article, visit cmo.com

To read the rest of the article, visit Search Engine Land.

Great article from Joanna Lord at SEOmoz:

For the past year retargeting has been getting some serious attention. I’ve been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is “Who should I use for retargeting?”

To read the rest of the article, visit seomoz.org

Our top 5 strategies:

Deeper understanding of customers’ needs

Search Retargeting is a great way to gauge online customer demand for a given product. The performance of keywords and associated creatives gives incredible insights into a customer’s mindset. For instance, it would be interesting to run a simple A/B creative test on the keyword ‘polaroid’ and see whether customers are ‘passionate users’ or looking to switch to digital products. Advertising campaigns can then be optimized to cater to different customers’ needs.

Source: Chango's data network

Better ROI and budget allocation

In SEM, the word ‘digital camera’ currently costs $2.07 per click. With search retargeting, we buy media inventory on the ad exchanges at CPMs that vary between $2 to $5 CPM. And since we are only serving ads to customers who have searched for related keywords in search engines, we can achieve high Click-Throughs. More often than not, search retargeting is an effective way to reach customers at a fraction of SEM costs. This can prove handy to Kodak marketers who will increasingly be under pressure to do more with less.

Innovative Marketing

Who said Kodak wasn’t innovative? After all they invented the first digital camera in 1992 (but failed to bring to market). They also created one of the first web photo galleries a few years ago. Now is the good time to try new things and search retargeting is one of the most innovative forms of targeted online advertising available right now.

Fighting back

Kodak is one of those brands that has suffered market erosion due to the entry of multiple digital camera and printing equipment providers.  But it does not mean the brand has lost its luster. Maybe what it needs is to be more visible to consumers who are searching for competitive products online. Unlike SEM, search retargeting makes it easy and cost effective to bid on competitors’ brand terms.

Bringing those memories back

If you belong to Generation X or before, chances are you have some good memories associated with Kodak. Perhaps it was the first camera you were given for your 13^th birthday, or maybe it was the first time you uploaded pictures online to share with the rest of the family. Let’s resurface those memories. Using the power of dynamic creatives, it’s conceivable to pull out dynamic images from the Kodak Gallery based on the type of keywords customers are searching online.  For example, a customer searching for “Eiffel Tower 2005” would be served a ‘Kodak Moment’ labeled ad that shows the best-rated picture of the Eiffel taken that year.

Smart marketers know search retargeting is a powerful marketing weapon for brands to achieve their goals.  As Kodak emerges from bankruptcy, there are some clear benefits in trying it out. Now they have the full picture

But there is a solution.

With the use of search retargeting, talking to those same searchers can be achieved at a fraction of the cost. Chango prices search retargeting on a dynamic CPM but given that the search retargeting landscape is less competitive than AdWords and the CTR being higher than typical display, the resulting CPC is much, much lower than your SEM programs.

As an example, the term loans will cost $44.28 in AdWords, but by conservatively forecasting the maximum effective CPC to just $2 in Chango – a saving of over 96%.

Search retargeting is not a replacement for your total SEM program, but is quickly becoming a regular supplement for the smart marketer. It targets those people who are searching for the terms relevant to your campaign, but who have not yet visited your site.

Customers use search retargeting to target the people who are not clicking their SEM ads or the SEO links, and some will even remove the most expensive terms from their SEM program totally and use search retargeting exclusively on those words & phrases.

Using the data above, on the term ‘insurance’ a client could generate just 182 clicks from AdWords, or 5,000 clicks from Search retargeting.

Our CRO, Dax Hamman recently shared his perspectives on the future of display in Marketing Land. 

In 2012 smart brands will actually reduce their spend in site retargeting specifically, driven by a realization that their programs are stuffed full of wastage — too high frequency caps, running for too many days and targeting lots of people that don’t care about buying (i.e. job seekers, press etc). Site retargeting will continue of course, as it should, but the spend will decrease, driving an increase in ROI and better consumer experience. Some of this budget will flow into acquisition techniques like search retargeting that find people who have not visited your site previously.

What is your role at Chango?

I am the Director of Sales for Chango, covering Canada and central USA, and work with many agencies and brands in those regions.

How would you say Chango is different than other retargeting companies?

I think there are many reasons, but 2 important differences that stand out are the technology and the people. After 3 years of R&D by some of the industry’s best software engineers, we have the best-performing and largest search retargeting platform on the planet. We pride ourselves on providing an intelligent and truly granular approach to online display marketing, enabling advertisers to drive new customers simply and cost-effectively. Chango’s success is also a reflection of its people, which collectively represents decades of online marketing, technology, and account management experience.

What keeps you awake at night?

Aside from my noisy neighbors keeping me awake, I often ruminate about advertiser/agency adoption and education of this new medium. Search retargeting works extremely well. Hopefully as search retargeting becomes more of an evergreen marketing tactic and its success spreads, this market adoption will be less of an issue.

Why is Chango such an awesome place to work?

The culture, the people and the wholehearted belief that we’re working on something really innovative and game changing.  Its culture inspires creativity and a sense of internal entrepreneurship. The people are friendly, helpful, smart and know how to have a good time.  The technology is light years ahead of the competition, leading to happy clients, making my role easier and more enjoyable.

What’s your favorite question on Quora?

I don’t really spend that much time on Quora, but I do think it’s a valuable service. If I need to know anything in life, I just ask my wife.

More about Julian

Julian is Director of Sales for Canada and the Central region of the USA and focuses on cultivating new relationships with advertisers and agencies. Prior to joining Chango, Julian was Vice President of Sales for Mediatrust.