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	<title>Chango</title>
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		<title>Campaign Manager</title>
		<description><![CDATA[Chango is the industry’s most advanced search re-targeting platform. We deliver unprecedented results by finding new, in-market customers based on their recent searches on Google, Yahoo!, or Bing. Chango is a successful, rapidly growing venture backed start-up, headquartered in Toronto, &#8230; <a href="https://www.chango.com/blog/campaign-manager-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/campaign-manager-2</link>
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		<title>Director, Ad Operations (based in Toronto)</title>
		<description><![CDATA[Chango is the industry’s most advanced search retargeting platform. We deliver unprecedented results by finding new, in-market customers based on their recent searches on Google, Yahoo!, or Bing. Chango is a successful, rapidly growing venture backed start-up, headquartered in Toronto, &#8230; <a href="https://www.chango.com/blog/director-ad-operations">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/director-ad-operations</link>
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		<title>Chango Launches Version 3.0 of Its Leading Search Retargeting Platform</title>
		<description><![CDATA[With new dynamic creative capabilities, integrated brand safety and obsessive attention to campaign performance, agency and brand clients saw dramatic results throughout the holiday season and reported the highest rates of new customers of any display tactic. [New York, NY] &#8230; <a href="https://www.chango.com/blog/chango-launches-version-3-0-of-its-leading-search-retargeting-platform">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/chango-launches-version-3-0-of-its-leading-search-retargeting-platform</link>
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		<title>Outsourcing Your Digital-Marketing Mix? Not So Fast</title>
		<description><![CDATA[One of the CMO’s toughest roles is to constantly assess the effectiveness of the marketing mix. In a digital world, the initiatives that do not perform are being revamped, paused, or phased out. This agility requires digital marketing leaders to &#8230; <a href="https://www.chango.com/blog/outsourcing-your-digital-marketing-mix-not-so-fast">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/outsourcing-your-digital-marketing-mix-not-so-fast</link>
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		<title>2012 Is The Year To Cut Your Site Retargeting Budget</title>
		<description><![CDATA[Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are &#8230; <a href="https://www.chango.com/blog/2012-is-the-year-to-cut-your-site-retargeting-budget">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/2012-is-the-year-to-cut-your-site-retargeting-budget</link>
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		<title>Comparing the Top 4 Retargeting Companies</title>
		<description><![CDATA[Great article from Joanna Lord at SEOmoz: For the past year retargeting has been getting some serious attention. I&#8217;ve been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even &#8230; <a href="https://www.chango.com/blog/comparing-the-top-4-retargeting-companies">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/comparing-the-top-4-retargeting-companies</link>
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		<title>If only Kodak was using Search Retargeting</title>
		<description><![CDATA[Kodak’s bankruptcy announcement is a disappointment for many photographers, Chango’s staff included. In a brave attempt to rescue an iconic brand, we brainstormed how search retargeting could save Kodak. Nothing less! Our top 5 strategies: Deeper understanding of customers’ needs &#8230; <a href="https://www.chango.com/blog/if-only-kodak-was-using-search-retargeting">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/if-only-kodak-was-using-search-retargeting</link>
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		<title>Why Search Retargeting Can Save You 96% Per Click Over SEM</title>
		<description><![CDATA[In an infographic about the cost of running an SEM program in Google AdWords, the people at WordStream reported the top 20 terms that had the most costly clicks. Ranging from $54.91 for ‘insurance’ to $27.80 for ‘cord blood’ it &#8230; <a href="https://www.chango.com/blog/why-search-retargeting-can-save-you-96-per-click-over-sem">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/why-search-retargeting-can-save-you-96-per-click-over-sem</link>
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		<title>The Future Of Display: What’s Ahead For 2012</title>
		<description><![CDATA[Our CRO, Dax Hamman recently shared his perspectives on the future of display in Marketing Land.  In 2012 smart brands will actually reduce their spend in site retargeting specifically, driven by a realization that their programs are stuffed full of &#8230; <a href="https://www.chango.com/blog/the-future-of-display-what%e2%80%99s-ahead-for-2012">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/the-future-of-display-what%e2%80%99s-ahead-for-2012</link>
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		<title>Meet Chango: Spotlight on Julian Mossanen from our Toronto office</title>
		<description><![CDATA[What is your role at Chango? I am the Director of Sales for Chango, covering Canada and central USA, and work with many agencies and brands in those regions. How would you say Chango is different than other retargeting companies? &#8230; <a href="https://www.chango.com/blog/meet-julian-mossanen-from-our-toronto-office">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>https://www.chango.com/blog/meet-julian-mossanen-from-our-toronto-office</link>
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