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In basic terms, search retargeting finds those individuals who have searched for the terms relevant to your campaigns, and targets them with display ads. We are consistently the best, or close to best, performer on any media plan because of how close we are to an individuals intent, and we have what we believe to be the highest renewal rate in the industry.

One of the ways search retargeting works is through the use of instant search – this allows you to target those individuals immediately after arriving from Google, Yahoo or Bing based on the search they just performed. This is a simple part of search retargeting, and an effective one – ensure it is part of your campaigns.

At Chango we have been running instant search since the beginning, having pioneered the technique some time ago. Chango took the decision to build its own technology for media buying from day one, an essential element of being able to use instant search in a client’s search retargeting program.

A few weeks ago we were featured in a Search Engine Land article for our Search Retargeting 3.0 offering – if you want to read more on why Chango is the innovator in the search retargeting space then click here.