Meet Chango: Spotlight on Erik Hedges from our Optimization and Data Analytics team
This month we are featuring Erik Hedges from the Optimization and Data Analytics team in Toronto. Previous employees featured include Mazdak Rezvani, Makiko Cronin, Martha Twidale, Ben Plomion, Julian Mossanen, Jon Mayo, Frank Matticola and Tim Spurway.
What’s your role at Chango?
I'm the Director of the Optimization and Data Analytics team at Chango. Our focus is all about campaign performance. Our talented Optimization Managers actively manage client campaigns while our growing Data Science group is working on next generation targeting algorithms.
Why would you say Chango is different than other retargeting companies?
Our people and technology. It's as simple as that.
The technology platform we have built for data management and real time bidding is so powerful. We've only scratched the surface of what we can do. I'm excited to see where we take it.
I could gush for paragraphs about our Sales and Client Services organization but the results speak for themselves. We work with top brands and have happy clients.
What keeps you awake at night?
I try my best to get a good night's sleep despite my two year old's best efforts. When I am up and thinking about work at night it's generally about managing our growth. Our value proposition and track record of client success is winning us lots of new and repeat business. A good problem to have I say!
Why is Chango such an awesome place to work?
I get to come in every day and work with people who want to be the best at what they do, have a passion for client service, and tackle the most ambitious technical challenges. What can be better than that?
What is your favorite question on Quora?
I don't really spend much time on Quora specifically but consume as much information as I can on some of my favourite topics: ad tech, the art and science of persuasion, conversion optimization, and awesomely bad infomericals. They crack me up.