Meet Chango: Spotlight on Makiko Cronin from our San Francisco Office
What's your role at Chango?
I am leading the Client Services organization at Chango. My focus is to make sure that our clients are happy and we are delivering to their goals, objectives and needs.
Why would you say Chango is different than other retargeting companies?
I was lucky enough to be exposed to various Search Retargeting companies and other display media channels when I was at a digital marketing agency. The first thing that stood out to me about Chango was that it’s a company that has a great level of emphasis on technology that allows campaigns to be optimized and create a great deal of efficiency. Every company nowadays talks about how technology driven they are; the fact that the majority of Chango's employees are engineers focusing on the very technology needed to deliver results speaks for how serious Chango is when it comes to creating a technology-driven, smart, marketing channel.
What keeps you awake at night?
This is a hard one to answer as I normally do try my best not to think about work and lose sleep. On those nights when I feel my brain just cannot shut off, that's usually because I am greatly concerned about whether my clients are happy with what we have been delivering and start to think of how to perfect what we do as a service organization. I am a bit of a perfectionist, as some of my colleagues tell me, so that sometimes drives me to a long hole of tossing and turning.
Why is Chango such an awesome place to work?
I will sound VERY boring here, but Chango is an awesome place to work because of the caliber of people and the willingness everyone displays to work as a team. I think the level of commitment everyone in the company has to teamwork is absolutely incredible.
What is your favorite question on Quora?
Is it bad for me to say that I don't really use Quora? It's very likely that I'd be asking lots of questions to "Siri" as soon as I have an iPhone 4S. I hear she's very nice, thoughtful and accommodating.
More about Makiko
Makiko is Director, Client Services and focuses on client satisfaction on what Chango delivers to its advertisers. Prior to joining Chango, Makiko was a Senior Account Director at iCrossing, a digital marketing agency, leading online marketing strategy and initiatives for Fortune 500 clients.