Retargeting Exposed: Not Another Whitepaper on Retargeting
To most marketers, the term 'retargeting' means 'site retargeting', the concept of placing display ads in front of people who have visited a website.
This is a limited view: retargeting is in fact a much broader series of marketing techniques, and if properly understood can be used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors.