Chango

Online advertising
demystified.
Jargon-free.

Platform: Overview page

One Tough Cookie


CMO.comHead over to CMO.com and check out Ben Plomion's latest column "One Tough Cookie."

In light of the recent ePrivacy Directive and Microsoft's "Do Not Track" (DNT) functionality, Ben took a look history of the cookie to see what events lead to these decisions today. Want to know what the internet was like before the cookie or understand the timeline of privacy and tracking concerns? Check out the full article here.