Blog
Last night was the 2nd annual Chango Christmas party – and it was a huge success! The office was rocked by no less than 3 live bands and our boardroom was taken over by an intense beer-pong match. Our sincere apologies to our office neighbors on the 2nd floor!
If you are in the Los Angeles area this week and want to find out what’s the latest on retargeting, come and listen to our Chief Revenue Officer, Dax Hamman. He will be sitting on a fascinating panel at 1:45pm (PST) on December 15th at the SLS Hotel at Beverly Hills. Continue reading
Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling. Continue reading
What’s your role at Chango?
I am leading the Client Services organization at Chango. My focus is to make sure that our clients are happy and we are delivering to their goals, objectives and needs. Continue reading
If you would like to hear about the latest in display and search, join us for 3 fascinating panels at SES Chicago. Dax Hamman, Chango’s Chief Revenue Officer will share his perspectives on Wednesday and Thursday.
If you missed our joint webinar with Tagman, m6d and Metamorphic Ventures, you can now access the recording on Vimeo. Continue reading
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scores of data companies have cropped up, enabling you to buy audience segments that are seemingly a perfect fit for your business. Continue reading
We talk a lot in the digital industry about the overlap between search media and display media, and how when planned and operated in unison, there is a 1+1=3 benefit model that magically appears, resulting in higher returns than could be generated by those channels on their own. But does this overlap really exist, and does 1+1 really equal 3, or does is it actually just equal 2?