Retargeting for Retailers Exposed: Driving More Dollars

• Bryan Bartlett
• Aug. 20, 2012, 4:07 p.m.

Retargeting might be a common term with retailers today, but there are a number of problems – the real value of retargeting is misunderstood, budget allocations are often inefficient and basic measurement concepts are broken. Whilst retargeting has its place, we must examine and move past these issues to find the real value with such a program.

IN THIS WHITEPAPER YOU WILL LEARN:

• The 7 types of retargeting
• The role of Search Retargeting
• The concept of Programmatic Site retargeting
• Best practices for retailers
• What other Real Marketers are doing

Also, don't forget to meet up with if you plan to be at Shop.org  on September 10th - 12th! Here are the various ways to hang out with us during the event.