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September 7, 2011 | by Ben Plomion | No Comments

shop.org_chango_search_retargetingFind out why retailers find search retargeting so important.

Chango will be at the Boston annual summit on Sept. 12-14. Make an appointment with us today.

Why search retargeting?

  • You have hit the point of diminishing returns with SEM or you cannot get any more cost efficiency from SEM (unless can you bid on ‘Kate Perry’ and make money)
  • Your display campaigns are just not giving you the return you are looking for (and you feel like display is a smoking mirror anyway)
  • You are looking for a competitive edge to win this shopping season
  • You want to meet new people who are actually nice

 

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