Search Showdown: Halloween Costumes
Are you using the internet to search for a Halloween costume? If so, you're not alone. In this week’s search showdown we take a look at the number of Halloween costume search queries being collected by Chango Publisher’s Marketplace between October 1, 2012 – October 22, 2012.
According to Chango’s data, age specific costumes (as a percent of all Halloween costume searches) are pretty evenly split between "adult themed" and "child themed" costumes at 12.6% and 10.3%, respectively. 1.2 percent of search queries are defined as "age neutral," meaning the costume could be worn by both children and adults. A small number of search queries, .06%, related to costumes for pets.
Looking even further into the data collected by Chango, the top five costumes being searched by the US population are revealed. For adults, you can expect to see: Kim Kardashian, Bane, Magic Mike, Baby Doll (Sucker Punch) and Darth Vader. For children: Buzz Lightyear, Dragons, Pumpkins, Monkeys and Pirates. The most popular pet costume: Zombie Dog.
What have you been searching for this Halloween? Let us know in the comments!
October 1, 2012 – October 22, 2012
Number of Halloween related search queries collected from Google, Yahoo!, Microsoft Bing and other sources of data from Chango’s Data Marketplace.
More on Chango’s Data Marketplace:
Chango collects more than 6 billion search terms in the U.S., which makes us the second largest source of targeted search data after Google. Collectively we have access to more search data than Bing & Yahoo! combined. In addition to our 6 billion search events, we also have the ability to infer more than double that number to supplement niche requirements.