[CHART] State of Search Marketing Report 2012
SEMPO recently released their "State of Search Marketing Report 2012," a comprehensive study of the search marketing realm, covering everything from trends and technology to budgets and management. The report, published by Econsultancy, is based on a global online survey of nearly 900 companies and agencies. This SEMPO study – now in its eighth year -- is an aggregation of the information provided by organizations from 36 different countries, and from marketers and agencies across a range of sectors.
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One particular chart, seen on the right, has an interesting story to tell around the importance of search habits and behavioral targeting in the industry as well as the significance of different trends and technologies. According to the chart, 71% of search marketers believe behavioral targeting is significant or highly significant to their search marketing efforts. This statistic highlights the emphasis marketers place on the ability to use search to target users by their behavior and intent.
This is something the Chango does very well and continues to improve upon with upcoming products like Programmatic Site Retargeting, which allows many data points to be combined together and action then taken from that data.