Six Things A CMO Should Know About Real-Time Bidding
Chango's CEO, Chris Sukornyk, has an excellent article on MediaPost explaining the "Six Things A CMO Should Know About Real-Time Bidding." The six tips that Chris outlines range from clearing up the actual definition of real-time bidding to several key trends and statistics on the market and growth of the display industry.
These quick six tips about real-time bidding serve as a nice cheat sheet for CMO's and brand marketers wanting to discover more about the power of retargeting and get a better understanding of how real-time bidding works and what to expect in the future.
For the full article please visit MediaPost RTB Insider