Speak Up! 4 Steps To B2B Content Marketing Success
Head over to CMO.com to learn Ben Plomion's four steps to B2B content marketing success. Here is a quick excerpt:
"The volume of horror stories about the plight of the daily newspaper industry in the digital age has been enough to make David Carr want to jump off the roof of Twitter’s HQ. But it's also worth remembering that another part of the print industry has been hit just as hard: trade publications.
Ad-reliant trade publications suffered as big of a blow as anyone during the digital shift. Some—like Ad Age and AdWeek—survived; others collapsed, and, in their place, innovative digital publications have emerged.
In the new trade publishing landscape, there are incredible B2B content marketing opportunities available to smart CMOs because most trade publications are hungry for guest content. This presents the opportunity to pen a thought-leadership piece that’s read by thousands of people in your industry. There’s no better B2B marketing than that."
Ben Plomion defines the 4 steps in Part I:
1. Discover What You Have To Say
2. Craft A Bold Brand Voice
3. Create—Or Resurrect—A Brand Blog
4. Identify Your Target Audience
To get the full scoop on Ben's four steps to B2B content marketing success, follow the link to read more here: http://www.cmo.com/planning/speak-4-steps-b2b-content-marketing-success#ixzz28jbTQMdC