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Retargeting (sometimes also referred to as remarketing) is an online advertising technique where ads are shown to users based on some action they have taken in the recent past.  For example, you may retarget users based on the products they browsed on your site.

A common misconception is that you can only retarget actions that occur on your website.  In fact, 4 of the major 7 types of retargeting focus on targeting actions the user has taken somewhere else on the web other than on your website. Search retargeting, a technique we are pioneering here at Chango, targets users based on the action of “searching” on the major search engines.  The “search event” did not occur on your site, nonetheless, it is a specific user action that carries a powerful signal of purchase intent.

The infographic below outlines the 7 most effective types of retargeting. Comments and suggestions welcome.

Download the high resolution poster