The best laid plan leads to the "WILDEST" audiences
You can prep, plan, proof-read and spellcheck and yet sometimes things can still slip by.
Being so big in retail, Chango is here at the 2012 Shop.org show in Denver. The booth is ready, the team is looking sharp, minds are focused and yet, we have a typo on our new collateral :)
It happens to the best of us. We apparently have the "wiLdest audience reach available" rather than the widest!
Ah well - wild or wide, it's a big audience!