The immortality of CPM
CPM is often regarded as traditional media's advertising metric shoehorned into the digital world, but Chango's Ben Plomion argues that it has a great deal to offer online marketers.
For many publishers, the term CPM sends a chill down the spine; for others, it just brings confusion. That’s partially because CPM means cost per thousand impressions, but stands for cost per mile — which can only be explained by the fact that the digital advertising industry was created by a secret band of underground truckers enslaved by Steve Jobs’ mind-control powers.
…I’m being told that’s not true, and that “mille” is the Latin word for “thousand.” Still, it’s confusing.
Want to discover the immortality of CPM? Head over to Affiliates 4 U to have Ben Plomion break it down for you.