WEBINAR - How Display Advertising Has Evolved and What Smart Marketers Need to Know
Dax will be guest speaking during IAB’s webinar “How Display Advertising Has Evolved and What Smart Marketers Need to Know” sign up to uncover the evolution of display advertising!
When display advertising first began, some may say the ads weren't the most beautiful or sophisticated works of art.
However, as the online industry has grown, display has come to include the many newer, more interesting and engaging digital ad formats found on the sites we visit today. Benefits of display are endless, from brand awareness to tracking capabilities and everything in between. These benefits may sound simple to comprehend, but with innovation and the emergence of today's new technologies, everyone could use a refresher on the changing landscape of display.
In this session we will cover how display media has evolved and introduce the techniques being used, such as how data plays a role in targeting - the practical purpose and opportunity of big data and programmatic marketing, how and who can use 1st party data, search data, and integrations with products like FBX and beyond. We'll also explore the invisible web of tracking and what privacy means for display advertisers. Including, what self-regulation for behavioral advertising is and what it means for the buy and sell side of the business.
- Dax Hamman, Chief Revenue Officer at Chango Inc
- Jonathan Schwartz, Vice President, East Coast Sales at Netmining
- Amy King, VP, Product Marketing at Evidon