Why the NAI Matters
Like many NAI member companies, Chango is on the front lines of the behavioral advertising debate. We’re a Search Retargeting platform, which means that we allow brands to find new customers based on recent searches.
Search Retargeting is different from site retargeting, in which brands retarget consumers that have visited their site. Both models, however, face the same challenges in terms of adopting advertising best practices that are good for the consumer, the industry, and for yourself.
For us, that’s where the NAI delivers.
Read the rest of the article on the NAI blog.