The Chango Platform is used by the world’s top marketers to organize their data and launch highly effective data-driven advertising campaigns. In development for over 5 years, the Chango Platform combines the data management capabilities of a Data Management Platform (DMP) with the media-buying capabilities of a Demand Side Platform (DSP).
Only Chango delivers this level of specifically targeted search data. That’s why no one can match our level of exceptional results. Enhance your own data stores with our third-party data sources, including the Chango Data Network, which captures over 8 billion search events each month on Google, Yahoo! and Bing.
Chango has direct integrations with every major real-time inventory source including FBX, Admeld, Google Display, Rubicon and more. Chango also has exclusive access to hundreds of private inventory sources.
Traditional platforms target massive audiences that are divided into a few broad segments—each containing thousands of users. The Chango Platform takes the opposite approach. We divide our audience into thousands of micro segments—each containing only a handful of individuals. The results? Our system achieves a level of granularity unmatched by any other platform in the world. You can find precisely the customers you are looking for, then target them with a specific message.
DMP meets DSP
The Chango Platform was designed from the ground up to combine the features of a Data Management Platform (DMP) with the media-buying capabilities of a Demand Side Platform (DSP).
The Chango platform is built to seamlessly integrate data management with media buying. This technology leverages multiple inputs—from web and customer data to social network activity and even your own proprietary data sources. Data inputs are enhanced with the Chango Proprietary Search database—a storehouse of over 8+ billion search events from Google, Yahoo!, and Bing.