Platform: Overview page
Platform Overview
Navigating the world of digital marketing can be very complicated. New technology comes on the scene at rapid-fire speed, shifting the digital landscape in an instant. It’s no wonder you might feel like the digital ground is shifting under your feet.
Marketers, agencies and publishers are leveraging our Platform to better organize their data and are reaping the rewards: highly effective, data-driven marketing campaigns at a lower cost.
In the face of such unpredictability, your goal is to create a digital marketing strategy that’s proactive instead of reactive. Chango‘s exclusive end-to-end Programmatic Marketing Platform (PMP) can help you manage and customize your ever-growing mountains of data and deliver relevant messages to your target audience.
Marketers, agencies and publishers are leveraging our Platform to better organize their data and are reaping the rewards: highly effective data-driven marketing campaigns at a lower cost.
Chango's Programmatic Marketing Platform:
Get Two for One
The Chango Platform combines the data management capabilities of a Data Management Platform (DMP) with the media buying capabilities of a Demand Side Platform (DSP). What does that mean? Here’s the breakdown:
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Data Management
Make the most of your valuable data by importing and securely managing your first and third party data—all in one place. Better understand your audience and build consistent data-driven audience segments to accurately target the most valuable audiences.
Our Secret Weapon: Micro Segments
Effectively deliver your targeted ads by automatically bidding on and buying display, social and mobile advertising across all major inventory sources, including Facebook Exchange (FBX), Google, Rubicon, Pubmatic and more.
More on our Platform Features
Our Partners Online
Chango partners with the world’s leading systems to provide an integrated, end-to-end marketing solution.
More on our Ecosystem
Exclusive Access to Chango's Search Data
Only Chango delivers our level of specifically targeted search data. That’s why no one can match our level of exceptional results. Enhance your own data stores with our third party data sources, including the Chango Data Network, which captures over 8 billion search events each month on Google, Yahoo! and Bing.
More on our Data Network
Flexible, Easy, Effective
Chango has moved advertising into the digital age by enabling smart advertising decisions. Create user specific ad content? Yes! Adapt that content to the time of day? Absolutely! Monitor your results in near real time? Of course! It‘s as simple as importing raw data like keyword lists, bid prices, ad copy, and daily budgets and then letting the Chango platform do the rest.
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The Platform in a Nutshell
The Chango platform is built to seamlessly integrate data management with media buying. This technology leverages multiple inputs—from web and customer data to social network activity and even your own proprietary data sources. Data inputs are enhanced with the Chango Proprietary Search database—a storehouse of over 8+ billion search events from Google, Yahoo!, and Bing.
