Platform: Overview page
The Facebook Advertising Exchange (FBX) is a real-time bidding ad exchange that allows advertisers to serve tailored display ads on Facebook. Chango collects anonymous users’ browsing and search history. When these users log into Facebook, they’re retargeted with a relevant ad based on the site they were browsing or the products they were searching for.
At Chango, we not only provide you with access to FBX, we help you expand your reach and find your target audience with our proprietary search data. By capturing the recent search behavior of over 300+ million individuals, you can launch keyword-based social advertising campaigns that accurately target purchase intent.
Our direct, programmatic integration with FBX allows us to place ads in front of only your most valuable prospects—users most likely to convert to customers. By layering in your own visitor data, you can also retarget your audience and find where they spend most of their time—on Facebook.
The Power of Chango's Search Data
FBX is the only ad exchange with access to Chango’s proprietary 300+ million user search profiles.
- Get direct access to Facebook’s ad exchange (FBX) and make your data social
- Refine your audience and improve your results using keyword targeting
- Expand your reach by retargeting your own audience on FBX
Advanced day-parting and budget pacing
As leaders in Campaign Optimization, we analyze your conversion trends and focus your budget on the times of day and days of the week that deliver the highest return on investment.
We score each visitor based on what they do before, during and after they visit your site. That means you can automatically adapt and focus media buying on users with the highest probability of becoming customers.
Proprietary search data
The Chango Data Network delivers one of the largest sources of search data in the world. This vast amount of specifically targeted search data allows you to build campaigns that reach your goals of converting web traffic into customers.
Just one more way Chango boosts the accuracy and effectiveness of your campaigns: by tracking a user’s most recent location, we create messaging that targets specific States, Provinces or Designated Market Areas (DMA’s).
Chango offers advanced dynamic creative, including FBX “hyper-dynamic” support. We build dynamic creative that displays—on Facebook—the last few products a prospective customer viewed. That keeps your products—and your brand—top of mind in top potential customers.
Exclusive access to 8+ billion search events
No one else can deliver this level of specifically targeted search data from Google, Yahoo!, and Bing. Combine this (anonymous) behavioral search data with FBX and you’ll create a campaign that is optimized, measurable, and—most importantly—provides outstanding return on investment.