If you’re a publisher or a marketer, you’re collecting more data, from more sources, than ever before. Turning that data into dollars requires sophisticated technology. That’s where Chango’s Programmatic Marketing Platform comes in. It’s a one-stop shop for all your data needs. First, it’s a central hub to seamlessly–and quickly–collect, integrate, manage and activate large amounts of data. But it’s much more. Our Platform also includes segment creation, audience insight discovery, goal-based algorithm creation, and ad serving.
Programmatic Data Management
Understand the effectiveness of your campaigns by capturing valuable real-time data from your website, email and social marketing efforts.
Build accurately focused segments with our intuitive and easy-to-use Visual Segment Builder.
Build advanced segments that further narrow down your audience using our programmatic segment language.
Enrich your audience data by overlaying our search data. Discover what your audience was doing before, after and while they interacted with your brand.
Forecast your reach for accurate planning and strategizing.
We offer exclusive access to 8+ billion search events. No one else delivers this level of specifically targeted search data from Google, Yahoo!, and Bing. It’s why our advertising campaigns are so effective.
As leaders in Campaign Optimization, we analyze your conversion trends and focus your budget on the times of day and days of the week that deliver the highest return on investment.
AdChoices & Privacy Compliance
Chango is a member of the NAI and IAB. We provide full notice, transparency and opt-out capabilities to anyone that receives a behaviorally targeted advertisement.
Integrated Ad Serving (DART & Atlas Support)
The creative for your digital ad campaigns can be directly served by Chango, or we can call third party ad servers. Passing detailed information via macros is also an option. We’re as flexible as you are.
Multi-Goal Conversion Tracking
Do you have more than one goal for campaign? If tracking whitepaper downloads is just as important as tracking form completion, Chango has a solution. We help you track and optimize multiple conversion goals, so you can maximize your time and budget.
Advanced Reporting & Optimization
View and download reports—it’s fast and easy.
Access advanced optimization options like budget pacing and weekly scheduling and know exactly how your campaigns are performing.
Use our ad server or serve ads from third parties (DART or Atlas) for even greater flexibility.
Three Layers of Brand Safety
All our publishers pass three levels of evaluation, ensuring your ads are only placed in brand-positive environments.
Global block lists
Internal site reviews
Our team of account managers carefully reviews site reports from across the globe, flagging sites of concern and permanently blocking them. That means they will never threaten your brand’s reputation.
Real-time analysis of content
Real-time partner integration
We partner with Integral (formerly AdSafe Media), the industry-leading brand safety experts. With their help, we examine publishers at the page level in real-time to make sure they are positive brand ambassadors.
Post-impression analysis & fraud detection
Analysis & Report
Click analysis & fraud detection
Adometry helps us detect and block click fraud. With the help of DoubleVerify, we examine every impression we deliver, automatically blocking risky sites.