Platform: Overview page
If you’re a publisher or a marketer, you’re collecting more data, from more sources, than ever before. Turning that data into dollars requires sophisticated technology. That’s where Chango’s Programmatic Marketing Platform comes in. It’s a one-stop shop for all your data needs. First, it’s a central hub to seamlessly–and quickly–collect, integrate, manage and activate large amounts of data. But it’s much more. Our Platform also includes segment creation, audience insight discovery, goal-based algorithm creation, and ad serving.
Programmatic data management
- Understand the effectiveness of your campaigns by capturing valuable real-time data from your website, email and social marketing efforts.
- Build accurately focused segments with our intuitive and easy-to-use Visual Segment Builder.
- Build advanced segments that further narrow down your audience using our programmatic segment language.
- Enrich your audience data by overlaying our search data. Discover what your audience was doing before, after and while they interacted with your brand.
- Forecast your reach for accurate planning and strategizing.
- Manage your tags to achieve greater control over web space dedicated to marketing.
Proprietary search data
We offer exclusive access to 8+ billion search events. No one else delivers this level of specifically targeted search data from Google, Yahoo!, and Bing. It’s why our advertising campaigns are so effective.
Tag management support
Chango is fully integrated with BrightTag, Tealium, Tagman, Ensighten and IBM Coremetrics Tag system to allow for easy setup of conversion tracking.
Programmatic media buying
- Launch mobile, display and video campaigns across every major source of real time bidding (RTB) inventory.
- Use RTB algorithms to automatically fine-tune your campaign to meet your goal.
- Protect your brand’s reputation with our three layers of brand safety.
- Target specifically by buying against your segments or on specific websites.
- Integrate inventory from your owned and operated media.
Advanced day-parting & budget pacing
As leaders in Campaign Optimization, we analyze your conversion trends and focus your budget on the times of day and days of the week that deliver the highest return on investment.
AdChoices & Privacy Compliance
Chango is a member of the NAI and IAB. We provide full notice, transparency and opt-out capabilities to anyone that receives a behaviorally targeted advertisement.
Integrated ad serving
(Dart & Atlas support)
The creative for your digital ad campaigns can be directly served by Chango, or we can call third party ad servers. Passing detailed information via macros is also an option. We’re as flexible as you are.
Multi-goal and conversion
Do you have more than one goal for campaign? If tracking whitepaper downloads is just as important as tracking form completion, Chango has a solution. We help you track and optimize multiple conversion goals, so you can maximize your time and budget.
Advanced reporting & optimization
- View and download reports—it's fast and easy
- Access advanced optimization options like budget pacing and weekly scheduling and know exactly how your campaigns are performing.
- Use our ad server or serve ads from third parties (DART or Atlas) for even greater flexibility.
All our publishers pass three levels of evaluation, ensuring your ads are only placed in brand positive environments.
- Global block lists
- Internal site reviews
- Keyword validation
Our team of account managers carefully reviews site reports from across the globe, flagging sites of concern and permanently blocking them. That means they will never threaten your brand’s reputation.
Real-time analysis of content
- Real-time partner
- Real-time filtering
- Page-level blocking
We partner with Integral (formerly AdSafe Media), the industry-leading brand safety experts. With their help, we examine publishers at the page level in real-time to makes sure they are positive brand ambassadors. Plus, our partner, Peer39, detects negative user generated content so we can block or remove it.
- Real-time partner
Post-impression analysis & fraud detection
- Analysis & Report
- Auto-block list
- Click analysis & fraud detection
Adometry helps us detect and block click fraud, and with the help of DoubleVerify we examine every impression we deliver, automatically blocking risky sites.