Platform: Overview page
Platform Use Cases
Agency Trading Desk
Optimize your media buys and increase your management fees with Chango’s Agency Trade Desk technology. Setting up your own trading desk allows you to purchase media through real-time inventory sources on behalf of your clients, with complete transparency and control.
Stay on Track with Your Agency Dashboard
The Chango dashboard is intuitive, easy to use and gives you the power to launch and optimize campaigns across every major exchange, including FBX. Customize tools controlling the time-of-day and day-of-week that you buy and display ads to optimize and tweak your campaigns, almost instantaneously. Simply put, our dashboard gives you full control over the management of your account and campaigns.
Full Account and Campaign Management
- Quickly and easily manage hundreds of client accounts from one dashboard
- Launch and accurately track data-driven campaigns
- Provide transparent read-only dashboard reports for your clients, enhancing your relationships through clear communication
Expert Support + In-depth Training = Consistent Success
To help you get the most from your Agency Trading Desk, we provide you with two dedicated team members—an account manager and a technical account manager—who offer expert, anytime support. Plus, we offer specialized training at Chango University—an intensive two-day training course training you to optimize and launch even the most complex campaigns.
Elegant Technology with a Five-year Track Record
Chango Madison is the platform upon on which our award-winning media solutions all run. By partnering with Chango, you are building your business on a stable, dependable platform. We’ve been leading this market for almost five years, so we’ve had plenty of time to fine-tune and adapt our technology.
Our clients choose us against the leading DSPs and DMPs because they recognise our unique capability: we offer a data management platform combined with a media buying platform in one exceptional end-to-end package. No one else packs so much functionality into a single, elegant solution.