Platform: Overview page
Platform Use Cases
Simply put, Audience Extension allows you to reach highly coveted users, even after they leave your site. By enriching your current audience data with our proprietary search data, you can increase your potential media offerings. Here’s how Audience Extension helps you scale your audience and your results:
Scale your audience
- Follow your audience, even after they leave your site. No matter where they visit, your brand stays top of mind.
- Build new media products for your advertisers. Extend their reach across display, mobile, social, and video.
- Combine your own data with our proprietary data and add massive scale to your campaigns.
The Chango Advantage
While many companies try to offer Audience Extension, only Chango offers a solution that is this flexible, scalable, and valuable:
Get an Instant Turnkey Solution
Everything you need is under one roof. Not only can we help you create powerful segments with your data, we can execute the media buy and track your campaign’s revenue, fill rate and performance. Chango is your one-stop shop for Audience Extension services. Not only can we help you create powerful segments with your data, we can execute the media buy and track your campaign’s revenue, fill rate and performance.
Enrich your Audience Data
Enriching your audience data with our massive network of search data opens up incredible opportunities to reach your audience. We start by creating unique segments to accurately focus your ads, then layer on your third party data.
Achieve Massive Scale
Chango is directly connected to every major source of RTB ad inventory, including FBX. That lets us place ads in front of your audience across hundreds of thousands of websites.
Enjoy Full Data Management
Import and manage your first party data using our robust data management platform. You can even leverage segments already created by your existing DMP. Flexibility and compatibility are our greatest strengths.
How it Works
Getting started is simple. If you have an existing DMP, we can integrate and collect your data directly.
Or, our integrated DMP can capture data directly from your site using a simple pixel. Best of all, there’s no down time; in less than one day you can be launching paid ad campaigns for your clients. Here’s how Audience Extension works:
- An individual arrives on your site. You serve them an ad for your product or service.
- That individual is cookied and identified as your audience member.
- These unique audience members browse other sites, and you accurately target them using your own first party data.
Audience Extension Two Ways
For sites already selling on-site ad inventory, Audience Extension creates more inventory without having to add more ad units per page or without generating additional eyeballs on the site.
For those sites that do not currently sell on-site ad space, Audience Extension is a new line of revenue. Sell media campaigns based on your proprietary audience, generating advertising revenue without ever having to place advertising on your site.