Frequently Asked Questions
How much can I make with your ads?
This varies on a per site basis depending upon the search phrases that lead to your site. Many Publishers achieve a $4-$5 eCPM or higher.
How does search targeting lead to a higher PPC?
Advertisers pay more for highly qualified and targeted traffic. Search targeting allows a marketer to target the exact phrase someone is looking for. For example, if someone is searching for 'ipod prices' they are likely to purchase an ipod.
Can I use Chango with AdSense?
Yes! The AdSense terms of service allow for other forms of ad networks, provided they do not look identical to Google adverts. Many of our publishers successfully use Chango in conjunction with AdSense to acheive a higher net eCPM.
What sites are best suited for Chango?
English only content sites that receive significant North American organic search traffic from Google, Bing or Yahoo!
What happens when a user arrives from somewhere other than a search engine?
You have two options. By default the ad is designed to 'disappear' when we cannot target the user. Alternatively you can specify another advertisement.
Can I run your ads through our ad server?
Please contact Chango support for custom code.
What is the best location for your ads?
The best location is to position our IAB ads within the content of your article. Place our ad unit directly beneath the title of your article, after the 1st paragraph of text or direclty at the bottom of an article before the comments area.
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What is Chango?
Chango Inc. is a leading provider of Search Targeted advertising. We work with top adveritsers to deliver highly targeted ads across leading content sites and blogs. Publishers may apply to join the Chango publisher network.
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What is search targeted advertising?
Search Targeting advertising targets ads based on the search phrases used to arrive at your. Search targeted ads are only shown to visitors who come from search engines.
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What does Chango cost?
Signing up with Chango is totally free. After an effortless setup process, each time your website visitors click on a Chango ad, you get paid a PPC. We seek the advertisers, and you get premium incremental revenue. It’s that easy.
Join Chango now and you can qualify for payment today.
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How does Chango select its Advertisers?
Chango works with a variety of carefully selected advertisers to ensure a wide range of relevant, quality ads for each content category. If we don’t have a high quality, highly relevant ad to show your visitor, by default we won’t show one.
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Will the Chango be relevant to my site’s content?
Yes. The Chango SearchSense™ system intelligently associates keywords and phrases to ads that are highly relevant to the search query your visitor used to find your site. The breadth and depth of our ad network ensures that we have lots of choice from which to optimize the ads we show. On the rare occasion that SearchSense™ can’t find a highly relevant ad, by default it errs on the side of respect for your readers and doesn’t display an ad.
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Do you Show Ads to International and Non-Search Visitors
No. Chango only displays ads to US or Canadian search engine traffic.
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What are the different ad formats you support?
Chango supports many different ad sizes.
Qualification
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What are the eligibility criteria for my site to qualify as a Chango Publisher?
Chango is designed for any english-based content site with significant US or Canadian search traffic. As part of our responsibility to our advertisers, we will not allow content that in our opinion can be deemed as negative in nature, illegal or offensive in any way.
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What languages does Chango support?
At this time, all websites with English based content only.
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Can I sign up as an Chango Publisher if I’m already a member of another ad network?
Yes. Please note that it is your responsibility to identify and remediate any contractual issues that may arise with your other ad network(s) as a result of participating in the Chango Publisher Program.
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Do I need separate Chango accounts for each website I own/manage?
No. Chango makes it easy to manage multiple websites within a single Chango Publisher account. However, if you would like to handle payment separately for each, we recommend that you create an Chango Publisher account for each website.
Signing up
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How do I sign up as an Chango Publisher?
It’s quick and easy to become an Chango Publisher and start increasing your website revenues:
Complete our brief sign-up form.
Our team will review your submission and upon approval you will receive an email with a link to your Chango Publisher Account where you will find a 1-line customized Java Script. Note: this process may take up to 3 business days.
Insert the Chango Java Script into your webpage template and your done. It’s that easy.
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How soon will Chango start appearing on my website?
Immediately. Once you have successfully joined us as an Chango Publisher, Search-Targeted ads will appear on your website shortly after you have inserted the customized Chango Java Script into your web pages.
Technical help
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How do I setup Chango on my website?
Using your Chango Publisher account you will be provided with one line of Java script. You will need to insert this Java Script into your website’s html.
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How do I integrate Chango into a WordPress blog?
Use the Chango Wordpress plugin or edit your theme. To edit your theme go to the Design tab (in WordPress 2.5 and up) select the theme editor and add the Chango Java Script code there.
Payments and Earnings
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How do I earn money from Chango?
Each time your website visitors click on a Chango Search-Targeted ad, you get paid per click. We seek the advertisers, you get the revenues. Join Chango now and you can qualify for payment today.
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How do I get paid?
Chango publishers receive payments via their preferred choice of PayPal or Check. Publishers are asked to specify their preferred payment method during the account set up process.
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How do I change my payment method?
If you wish to change your preferred payment method, simply log into your Publisher Account and edit your Payment Details accordingly.
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When do I get paid?
Every month. At the end of each monthly payment period, Chango calculates your earnings for that month. If your account balance has exceeded $25 your payment will be processed 'Net 30'. This means that an account balance of $75 at the end of March will be processed for payment at the end of April. If your account does not exceed $25 it keeps accumulating until the minimum has been reached.
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How can I track my Chango earnings?
To track your Chango earnings, just sign in to your Chango Publisher Account and select the “Reports” tab. Your earnings data is updated every 24 hours.
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How often are my reports updated?
We update reports every to include all data for the previous day. If you are unsure whether the update was made, please log into your Publisher Account, and in the report page you can see when was the last update was performed.
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How do I sign up for a PayPal account?
To sign up for a PayPal account, please visit www.PayPal.com and click on the Sign Up link.
Account General
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How can I change my personal details?
If you wish to change your personal details simply log in to your Publisher Account and edit your details accordingly or send an email to support@Chango.com with the requested changes.