Search Marketing Beyond the Search Engines

Frequently Asked Questions

Popular Questions

How much can I make with your ads?
This varies on a per site basis depending upon the search phrases that lead to your site. Many Publishers achieve a $4-$5 eCPM or higher.
How does search targeting lead to a higher PPC?
Advertisers pay more for highly qualified and targeted traffic. Search targeting allows a marketer to target the exact phrase someone is looking for. For example, if someone is searching for 'ipod prices' they are likely to purchase an ipod.
Can I use Chango with AdSense?
Yes! The AdSense terms of service allow for other forms of ad networks, provided they do not look identical to Google adverts. Many of our publishers successfully use Chango in conjunction with AdSense to acheive a higher net eCPM.
What sites are best suited for Chango?
English only content sites that receive significant North American organic search traffic from Google, Bing or Yahoo!
What happens when a user arrives from somewhere other than a search engine?
You have two options. By default the ad is designed to 'disappear' when we cannot target the user. Alternatively you can specify another advertisement.
Can I run your ads through our ad server?
Please contact Chango support for custom code.
What is the best location for your ads?
The best location is to position our IAB ads within the content of your article. Place our ad unit directly beneath the title of your article, after the 1st paragraph of text or direclty at the bottom of an article before the comments area.

General Questions

  1. What is Chango?
  2. What is search targeted advertising?
  3. What does Chango cost?
  4. How does Chango select its Advertisers?
  5. Will the Chango be relevant to my site’s content?
  6. Do you Show Ads to International and Non-Search Visitors

Ad Formats

  1. What are the different ad formats you support?

Qualification

  1. What are the eligibility criteria for my site to qualify as a Chango Publisher?
  2. What languages does Chango support?
  3. Can I sign up as an Chango Publisher if I’m already a member of another ad network?
  4. Do I need separate Chango accounts for each website I own/manage?

Signing up

  1. How do I sign up as an Chango Publisher?
  2. How soon will Chango start appearing on my website?

Technical help

  1. How do I setup Chango on my website?
  2. How do I integrate Chango into a WordPress blog?

Payments and Earnings

  1. How do I earn money from Chango?
  2. How do I get paid?
  3. How do I change my payment method?
  4. When do I get paid?
  5. How can I track my Chango earnings?
  6. How often are my reports updated?
  7. How do I sign up for a PayPal account?

Account General

  1. How can I change my personal details?