Chango

Online advertising
demystified.
Jargon-free.

Platform: Overview page

Resources

Presentations

AMA Atlanta / AJC: Big Data – Opportunities for Marketers

Our VP of Marketing and Partnerships, Ben Plomion, speaks on the topic of big data at AMA Atlanta on  Mar 28, 2013.

Talking Points:
• Demystifying big data
• The big data landscape: key trends and players
• Understanding the data available to marketers
• Opportunities for marketers in display, social and video
• Measuring success with big data

Webinar: Why Creative Still Matters

Hosted by Chango CRO, Dax Hamman on March 19, 2013
Presenter: Sarah Lockwood, VP Creatives, Booyah! Online Advertising

Even in a world of ‘big data’ and ‘programmatic marketing,’ the reality is that creative still matters.  It is often the area where the most potential for improvement exists, and where a relatively small investment can yield enormous returns, whether it be in the ad copy, the story or the landing page.

In this webinar, you will learn:

  • Why creative is still relevant to brand and direct response marketers
  • What are the first, second and third creative
  • How to approach creative with a test and learn attitude
  • 3 things you should watch for when designing a retargeting creative

Webinar: The Data Management Platform: Foundation for Right-Time Marketing

Hosted by Chango CRO, Dax Hamman on Feb 27, 2013
Presenter: Jonathan Margulies, Managing Director, Winterberry Group

The Data Management Platform (DMP) emerged in the last several years as a technology solution for marketers, publishers, advertisers and e-commerce businesses to harness, manage and deploy their exponentially increasing stores of digital data.
Our mini-webinar series is designed to be quick and valuable – everything you need to know in 30 minutes or less.

In this mini-webinar, you will learn:

  • What is a DMP
  • The likely evolution of the DMP technology
  • The potential applications of the DMP technology through 6 use cases
  • What are the dynamics that will change the DMP landscape

SES London 2013- The RTB Opportunity for Online Marketers: Truths & Myths- Dax Hamman

Search marketers are best positioned to capitalise on the emerging world of biddable display media, yet are behind their display counterparts in terms of adoption and innovation. Techniques such as search retargeting offer the first real bridge between the two worlds, but remain misunderstood and underutilised.

Learn what “retargeting” really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative. Find out what RTB, DMPs, DSPs, and FBX can do for you. Leave with practical ideas about how to get started, how to execute, and how to measure your display in parallel with search and beyond.

SES London is Europe’s leading digital marketing event, covering the latest trends and challenges facing the online marketing industry.

Online Marketing Summit 2013- Dax Hamman

Our CRO, Dax Hamman, speaks on the topic of search retargeting and FBX at the Online Marketing Summit 2013 held on Feb 11-13 in San Diego, CA. OMS connects marketers with the knowledge, experts and technologies that are transforming digital marketing and business. This interactive symposium empowers marketing practitioners of all levels with actionable information via expert led educational sessions and collaborative engagement with peers, thought leaders and providers that are driving the industry forward.

 

Webinar: How Display Advertising Has Evolved and What Smart Marketers Need to Know

In this Webinar hosted by IAB, speakers cover how display media has evolved and introduce the techniques being used, such as how data plays a role in targeting – the practical purpose and opportunity of big data and programmatic marketing, how and who can use 1st party data, search data, and integrations with products like FBX and beyond. They also explore the invisible web of tracking and what privacy means for display advertisers. Specifically, what self-regulation for behavioral advertising is and what it means for the buy and sell side of the business.

Speakers:
Dax Hamman, Chief Revenue Officer at Chango Inc
Jonathan Schwartz, Vice President, East Coast Sales at Netmining
Amy King, VP, Product Marketing at Evidon

Webinar: The FBX Opportunity- Search Meets Social

The Facebook Exchange: FBX represents a significant opportunity for Chango’s clients. By combining big data and a programmatic approach, FBX has never been so valuable.

In this webinar, you will learn:

  • What is FBX?
  • The real FBX opportunity for Chango clients
  • How to combine search data with FBX targeting
  • 5 take-away tips  to win with FBX

Webinar: Retargeting is not what you think!

Retargeting has become a common word in Marketing circles,
yet most Marketers have the misconception that ‘retargeting’ is
just about targeting existing site visitors or site abandoners.

In this webinar, learn:

  • What retargeting IS and what it IS NOT
  • Prospecting with Search Retargeting
  • More efficiency with ‘Programmatic Site Retargeting’
  • 5 take away tips to improve your retargeting programs today

SEMPO Webinar – Search Retargeting for the Search Marketer

Dax Hamman, Chango’s CRO provides a brief overview of Chango and Search Retargeting during SEMPO’s July webinar series.

Remarketing retargeting done right and wrong, SES Toronto, Dax Hamman, CRO Chango

Dax Hamman, Chango’s CRO shares his perspectives on how to get retargeting right during SES Toronto.

Retargeting and Remarketing – SMX Toronto, Chris Sukornyk CEO

Chris Sukornyk, Chango’s CEO shares his perspectives on the different types of retargeting and remarketing during SMX Toronto.

Data is the new sexy: perspectives from a VC

I recently sat with Geoff Judge from iNovia Capital (full disclosure iNovia is one of the investors in Chango). As a VC, Geoff shared his perspectives on big data and opportunities for marketers.

The Data That Matters in Digital Advertising

In today’s digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it?

CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic information they need. There is a shift occurring where the control of this data is moving in to the brand and away from the hands of the agency, and this is leading to new opportunities but also creates a problem for agencies who have to find an answer to the role they play in a data driven world.

Big Data, Now for Everyone

After 18 months of development and refinements, and earlier last week at the Erlang Factory, we were extremely happy to release our “Big Data” framework, Inferno, to the community as Open Source software under the MIT license.

Crossing the digital divide SES NYC – Dax Hamman , CRO Chango

Earlier this week, our very own CRO (Dax Hamman) sat on this insightful panel during SES NYC. The panel addressed some of the fundamental opportunities and challenges SEM Marketers face when they expand their expertise to Display advertising.

Search Retargeting Kit

Retargeting infographics

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