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Webinar #

Programmatic Everywhere

What the marketer needs to know to succeed in a cross-device world

Prem Shah
VP Strategy
Jonathan Margulies
Managing Director

Real-time buying (RTB) will quickly become the dominant way ads are bought. It started with Display, but it is quickly evolving. You can buy video with RTB. FBX is now RTB. We strongly believe in Programmatic and RTB because it enables marketers to leverage data to buy audiences and ultimately drive efficiency through the use of algorithms and machine learning.

During this webinar, you’ll learn:

  • What programmatic is (hint: it’s more than just RTB)
  • How programmatic offers a substantial potential to support audience engagement and long-time value
  • What programmatic means in a multiple device world
  • What’s required (from the perspective of data, technology and process) to unlock programmatic’s potential
  • How the programmatic approach is likely to evolve in the future

Sorry, Event Closed
Wednesday

Feb 19 2014

1:00PM EST

The cast

Prem Shah
VP Strategy
Premal brings to Chango a diverse background in Business Development and Strategy within the media technology industry. As Vice President of Strategy at Chango, Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Prior to joining Chango, Premal was responsible for Business Development and Strategy efforts at Disney Interactive Media, where he worked on a number of initiatives driving new revenue and audience engagement including the launch of a deals-related product targeting moms & families, licensing of Disney IP/content, video distribution, content recommendation solutions and other page yield monetization tactics. Prior to that, Premal lead Strategic Planning efforts at Kaboose Inc, which was acquired by The Walt Disney Company in 2009. Premal graduated from the Schulich School of Business with a BBA in Finance and is also a CMA. Premal is based in Toronto.
Jonathan Margulies
Managing Director
With an extensive background in strategic communications and executive-level advocacy, Jonathan Margulies leads the development of Winterberry Group’s research and thought leadership initiatives. A journalist by training and sought-after presenter at conferences and symposia worldwide, Mr. Margulies is a recognized authority on issues of concern to digital, direct and brand marketers, as well as the community of technology developers, solution providers and financial investors that support their efforts. Mr. Margulies sits on the Interactive Advertising Bureau’s Data Council, and his perspectives have been published or cited by nearly all major marketing industry trade publications. Prior to joining the Firm, he served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police supervisors. Earlier, he held positions in marketing, public relations and digital media at British Airways USA, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club. He received a B.S. in economics, with a concentration in management, from the Wharton School of the University of Pennsylvania.

The Peanut Gallery


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