Sep 24, 2014
The 'How-To' Issue
This is our “How-To” issue, and it’s exactly that. A color-coded instructional ‘how-to’ magazine on everything the programmatic marketer ought to know ‘how-to’ do.
Convince and Convert Aug 13, 2014
Data Geek or Storyteller? Today’s CMO Must Excel at Both
Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.
Specifically, I asked him about the great divide in marketing [...]
Oct 7, 2014
Programmatic advertising is leading to 'new forms of creativity'
Programmatic advertising has been described as many things - opaque, murky and confusing to name just a few - but rarely an “aid [...]
May 12, 2014
State Of The Industry Retargeting Report, Q2 2014
Retargeting via mobile devices is an industrywide challenge, but our new study shows digital media buyers are experimenting with paid social exchanges to fill the gap left by cookies.
Our findings have shown:
About 41 percent of both brands and [...]
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