Sep 24, 2014
The 'How-To' Issue
This is our “How-To” issue, and it’s exactly that. A color-coded instructional ‘how-to’ magazine on everything the programmatic marketer ought to know ‘how-to’ do.
AdExchanger Jul 22, 2014
Who are Programmatic’s True Constituents? It’s Not Just the Brands
When we think of programmatic and whom it’s supposed to serve, we tend to focus on the brands. What are their goals? And how can we help clients achieve them?
And as service-oriented businesses, media agencies and RTB platform [...]
Jul 14, 2014
IAB Internet of Things: Marketers’ Utopia – Embracing a Connected World
As the internet of things increasingly becomes a reality, conventional digital marketing channels will start to link in-home servi [...]
May 12, 2014
State Of The Industry Retargeting Report, Q2 2014
Retargeting via mobile devices is an industrywide challenge, but our new study shows digital media buyers are experimenting with paid social exchanges to fill the gap left by cookies.
Our findings have shown:
About 41 percent of both brands and [...]
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