Sep 24, 2014
The 'How-To' Issue
This is our “How-To” issue, and it’s exactly that. A color-coded instructional ‘how-to’ magazine on everything the programmatic marketer ought to know ‘how-to’ do.
Programmatic Advertising Feb 23, 2015
Survey points to sustained role for agencies in programmatic
In the last year more and more brands have taken their programmatic advertising campaigns in-house. But whether this trend indicates a permanent shift in the industry or is merely a temporary fad remains to be seen.
For his part, WPP [...]
Sep 8, 2014
Marketers Double Programmatic Spend Despite Worries About Transparency and Fraud
Global marketers have doubled their investment in programmatic buying over the last year, even though 85% are concerned about ads [...]
Dec 5, 2013
Twitter Tailored Audiences Handbook
Twitter's tailored audiences is an exciting new solution that allows marketers to retarget their site visitors with Promoted Tweets as well as identify new audiences using data from ad partners like Chango. For the first time, advertisers can leverage [...]
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