Sep 22, 2013
The Rise of Programmatic Marketing
chango Aug 28, 2014
Weekly Programmatic Watch - August 29th, 2014
1.Ad Exchanger's interview with Merkle CEO David Williams: "Addressability is the future of CRM"
Williams spoke with AdExchanger about what’s been happening at the privately held CRM and database marketing agency-Read the full interview on Ad Exchanger [...]
Sep 2, 2014
Merkle: “Addressability Is The Future of CRM”
Merkle’s been busy.
Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (d [...]
Aug 18, 2014
Marketing Attribution for the Masses
What is attribution? And how much do you really need to know about it to succeed in marketing? To find out, we tapped some of the brightest minds in the space. The result is this paper, which offers a wealth [...]
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