What makes big data work? Find out how to connect the dots in the latest issue of 'The Programmatic Mind' Read More

Whitepapers

What's Inside

Retargeting Comes Of Age. Its practitioners are enjoying tremendous adoption, usage, excitement, and strong ROI.

Our findings have shown:

  • More than half of respondents plan to spend more on retargeting in 2014

  • One in five marketers now has a dedicated budget for retargeting

  • 60% of respondents revealed they were using both view-through and click-through to measure the success of their retargeting campaigns

  • 28% of respondents cite the lack of integration with other marketing initiatives as a challenge in adopting retargeting. 27% cite transparency as their second biggest challenge


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