Retargeting Comes Of Age. Its practitioners are enjoying tremendous adoption, usage, excitement, and strong ROI.
Our findings have shown:
More than half of respondents plan to spend more on retargeting in 2014
One in five marketers now has a dedicated budget for retargeting
60% of respondents revealed they were using both view-through and click-through to measure the success of their retargeting campaigns
28% of respondents cite the lack of integration with other marketing initiatives as a challenge in adopting retargeting. 27% cite transparency as their second biggest challenge