What's Inside

Retargeting Comes Of Age. Its practitioners are enjoying tremendous adoption, usage, excitement, and strong ROI.

Our findings have shown:

  • More than half of respondents plan to spend more on retargeting in 2014

  • One in five marketers now has a dedicated budget for retargeting

  • 60% of respondents revealed they were using both view-through and click-through to measure the success of their retargeting campaigns

  • 28% of respondents cite the lack of integration with other marketing initiatives as a challenge in adopting retargeting. 27% cite transparency as their second biggest challenge