Our Solutions

Facebook Exchange Targeting

The Facebook Advertising Exchange (FBX) is a real-time bidding ad exchange that allows advertisers to serve tailored display ads on Facebook. Chango collects anonymous users’ browsing and search history. When these users log into Facebook, they’re retargeted with a relevant ad based on the site they were browsing or the products they were searching for.

  • Newsfeed Page Post Ads

    The Facebook Advertising Exchange (FBX) is a real-time bidding ad exchange that allows advertisers to serve tailored display ads on Facebook. Chango collects anonymous users’ browsing and search history. When these users log into Facebook, they’re retargeted with a relevant ad based on the site they were browsing or the products they were searching for.

  • FBX Right Rail

    Right Hand Side Ads appear in the right rail of Facebook. The ad format allows you to specify a custom image, title and description.

Two Ways of Targeting Inside FBX

Chango is a Preferred Marketing Developer (PMD)Learn More

Features

  • Keyword-level Targeting

    Using our unique search data, launch an FBX campaign that targets individuals based on their recent search behavior.

  • Advanced Optimization

    As leaders in Campaign Optimization, we analyze your conversion trends and focus your budget on the times of day and days of the week that deliver the highest return on investment.

  • Geo-targeting

    Accuracy and effectiveness of your campaigns: by tracking a user’s most recent location, we create messaging that targets specific states, provinces or Designated Market Areas (DMAs).

  • Real-Time Dynamic Ad Creative (RDAC)

    Chango offers Real-Time Dynamic Ad Creative (RDAC). We build dynamic creative that displays—on Facebook—the last few products a prospective customer viewed. That keeps your products—and your brand—top of mind in top potential customers.