The Facebook Advertising Exchange (FBX) is a real-time bidding ad exchange
that allows advertisers to serve tailored display ads on Facebook. Chango
collects anonymous users’ browsing and search history. When these
customers log into Facebook, they’re retargeted with a relevant ad based on
the site they were browsing or the products they were searching for.
You can retarget customers on Facebook with updates directly in their News Feed and with
ads on the right hand column.
FBX News Feed AdsConsumers can ‘like’ or comment on your ads, building your brand’s social momentum across your target audience.
FBX Right-Hand Column Ads
Your ads appear on the right side of the Facebook page. Specify a custom image, title, and description to talk directly to your target audience.
Target Google, Bing and Yahoo! searches
Leverage our Acquisition solution to find new customers
on Facebook using search data. Learn more
Retarget your site visitors
Leverage our fully-managed Programmatic Site
Retargeting solution to target anyone who has been to
your site. Learn more
Download our jargon-free brief
and find out more about
Facebook Exchange (FBX).
Chango can run ads on the Right Hand Column (RHS) and also News Feed.
FBX News Feed Ads supports larger ad sizes, and offers trackable social elements (shares, likes, comments).
Yes it does, at the state level.
Yes, we have a team specialized in building creative for FBX.
Not at this point.
Not at this point. FBX only supports desktop.
No. However an advertiser can track the ads using Dart for tracking purposes.